Let's all take advice from our Glorious Leader. "The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves, but they can still get very excited by those who do. That's why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It's an innocent form of exaggeration-and a very effective form of promotion." Everything will be blown just slightly out of proportion.
Also like Trump, if you say a statement that sounds just a little off, they'll be forced to research it for themselves. Exaggeration will also bait more people into discussion. Everyone wants to confront and correct someone who's wrong.