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Nathan Abrams on Jews in the American porn industry
A story little told is that of Jews in Hollywood’s seedier cousin,
the adult film industry. Perhaps we’d prefer to pretend that the
‘triple-exthnics’ didn’t exist, but there’s no getting away from the
fact that secular Jews have played (and still continue to play) a
disproportionate role throughout the adult film industry in America.
Jewish involvement in pornography has a long history in the United
States, as Jews have helped to transform a fringe subculture into
what has become a primary constituent of Americana. These are the
‘true blue Jews’.
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Smut Peddlers And Artists
Jewish activity in the porn industry divides into two (sometimes
overlapping) groups: pornographers and performers. Though Jews make
up only two per cent of the American population, they have been
prominent in pornography. Many erotica dealers in the book trade
between 1890 and 1940 were immigrant Jews of German origin.
According to Jay A. Gertzman, author of Bookleggers and
Smuthounds:The Trade in Erotica, 1920-1940 (Philadelphia: University
of Pennsylvania Press, 1999), ‘Jews were prominent in the
distribution of gallantiana [fiction on erotic themes and books of
dirty jokes and ballads], avant-garde sexually explicit novels, sex
pulps, sexology, and flagitious materials’.
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The 'Walt Disney' Of Porn
In the postwar era, America’s most notorious pornographer was
Reuben Sturman, the ‘Walt Disney of Porn’. According to the US
Department of Justice, throughout the 1970s Sturman controlled most
of the pornography circulating in the country. Born in 1924, Sturman
grew up in Cleveland’s East Side.
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He Soon Had Hundreds Of Book Stores
Initially, he sold comics and magazines, but when he realized
sex magazines produced twenty times the revenue of comic books,
he moved exclusively into porn, eventually producing his own
titles and setting up retail stores. By the end of the 1960s,
Sturman ranked at the top of adult magazine distributors and by
the mid-70s he owned over 200 adult bookstores.
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Sturman Introduced The 'Glory Booth' At His Porn Shops
I Sturman also introduced updated versions of the traditional
peepshow booth (typically a dark room with a small colour TV on
which the viewer can view X-rated videos). It was said that
Sturman did not simply control the adult-entertainment industry;
he was the industry. Eventually he was convicted of tax evasion
and other crimes and died, disgraced, in prison in 1997. His
son, David, continued running the family business.
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Steven Hirsh Is Today's Porn Kingpin
The contemporary incarnation of Sturman is 43-year-old Jewish
Clevelander Steven Hirsch, who has been described as ‘the Donald
Trump of porno’. The link between the two is Steve’s father, Fred,
who was a stockbroker-cum-lieutenant to Sturman.
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His Poppa Is Part Of The Business
The link between the two is Steve’s father, Fred, who was a
stockbroker-cum-lieutenant to Sturman.
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This Is A Big Business
Today Hirsch runs the Vivid Entertainment Group, which has
been called the Microsoft of the porn world, the top producer of
‘adult’ films in the US. His specialty was to import mainstream
marketing techniques into the porn business. Indeed, Vivid
parallels the Hollywood studio system of the 1930s and 1940s,
particularly in its exclusive contracts to porn stars who are
hired and moulded by Hirsch. Vivid was the
subject of a behind-the-scenes reality TV show recently broadcast on
Channel 4.
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Nice Jewish Girls And Boys
Jews accounted for most of the leading male performers as well as a
sizeable number of female stars in porn movies of the 1970s and
‘80s. The doyen of the Hebrew studs is Ron Jeremy. Known in the
trade as ‘the Hedgehog’, Jeremy is one of America’s biggest porn
stars. The 51-year-old Jeremy was raised in an upper-middle-class
Jewish family in Flushing, Queens, and has since appeared in more
than 1,600 adult movies, as well as directing over 100.
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Men Felt Liberated
Jeremy has achieved iconic status in America, a hero to males
of all ages, Jewish and gentile alike - he’s the nebbischy, fat,
hairy, ugly guy who gets to bed dozens of beautiful women. He
presents an image of a modern-day King David, a Jewish superstud
who supersedes the traditional heroes of Jewish lore. No sallow
Talmud scholar he.
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Young Israelis Adored Him
His stature was recently cemented with the release of a
pornomentary about his life, Porn Star: The Legend of Ron
Jeremy. As probably the most famous Jewish male porn star,
Jeremy has done wonders for the psyche of Jewish men in America.
Jeremy has also just released a compilation CD, Bang-A-Long-With
Ron Jeremy. For £7.99 (including delivery), the lucky listener
gets to enjoy Jeremy’s hand-picked favourite porno grooves along
with narration by ‘the legend’ himself. As the publicity blurb
gushes, ‘Out of the brown paper wrappings and into the
mainstream’.
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Today's Porn Star
Seymore Butts, aka Adam Glasser, is
everything that Jeremy is not: young, handsome and toned. Glasser, a
39-year-old New York Jew, opened a gym in 1991 in Los Angeles. When
no one joined, he borrowed a video camera for 24 hours, went to a
nearby strip club, recruited a woman, then headed back to his gym
and started shooting. Although the movie stank, with a bit of
chutzpah and a few business cards he wangled a deal with a
manufacturer and started cranking out films.
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His Buddies From The Gym
Within a few years, ‘Seymore Butts’ – his nom de porn which
is simultaneously his sales pitch – became one of the largest
franchises in the adult-film business. As the king of the gonzo
genre (marked by handheld cameras, the illusion of spontaneity
and a low-tech aesthetic meant to suggest reality), he is today
probably the most famous Jewish porn mogul. Seymore Inc., his production company, releases about 36
films annually, most of them shot for less than $15,000, each of
them grossing more than 10 times that sum. Glasser employs 12
people, including his mother and cousin Stevie as respectively
genial company accountant (and matchmaker for her single son) and
lovable but roguish general gopher. Glasser currently even has his
own reality TV show (also broadcast on Channel 4), a ten-episode
docu-soap called Family Business, whose opening credits show
Glasser’s barmitzvah photo.
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They Brought Porn From Eastern Europe
Jews became involved in the porn industry for much the same
reasons that their co-religionists became involved in Hollywood.
They were attracted to an industry primarily because it admitted
them. Its newness meant that restrictive barriers had not yet
been erected, as they had in so many other areas of American
life. In porn, there was no discrimination against Jews.
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In search of a buck
During the early part of the
twentieth century, an entrepreneur did not require large sums of
money to make a start in the film business; cinema was considered a
passing fad. In the porn business, it was similarly straightforward
to get going. To show ‘stag’ movies or loops, as they were known,
all one needed was a projector, screen and a few chairs. Not tied up
with the status quo and with nothing to lose by innovation, Jews
were open to new ways of doing business. Gertzman explains that
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Jews Have Run This Since The Beginning Of Time
"Jews, when they found themselves excluded from a field of
endeavour, turned to a profession in which they sensed they could
eventually thrive by cooperating with colleagues in a community of
effort . . . Jews have for a very long time cultivated the
temperament and talents of middlemen, and they are proud of these
abilities".
The adult entertainment business required something that Jews
possessed in abundance: chutzpah. Early Jewish pornographers were
marketing geniuses and ambitious entrepreneurs whose toughness,
intelligence and boundless self-confidence were responsible for
their successes.
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The 'Off-Color' Hollywood
Of course, the large number of Jews in porn were mainly motivated
by the desire to make profits. Just as their counterparts in
Hollywood provided a dream factory for Americans, a blank screen
upon which the Jewish moguls’ visions of America could be created
and projected, so the porn-moguls displayed a talent for
understanding public tastes. What better way to provide the stuff of
dreams and fantasies than through the adult-entertainment industry?
Performers did porn for the money. As ADL National Director Abraham
H. Foxman commented, ‘Those Jews who enter the pornography industry
have done so as individuals pursuing the American dream.’
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Porn Now Pushes The Jewish American Princess
Like their mainstream counterparts, Jews who enter porn do not
usually do so as representatives of their religious group. Most of
the performers and pornographers are Jewish culturally but not
religiously. Many are entirely secular, Jews in name only. Sturman,
however, identified as a Jew - he was a generous donator to Jewish
charities - and performer Richard Pacheco once interviewed to be a
rabbinical student.
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Nina Still Works The Adult Shows
Very few, if any, porn films have overtly Jewish themes,
although Jeremy once tried to get several Jewish porn stars
together to make a kosher porn film. The exception is Debbie Duz
Dishes, in which Nina Hartley plays a sexually insatiable Jewish
housewife who enjoys sex with anyone who rings the doorbell. It
has sold very well, spawned a couple of sequels and is currently
very hard to buy - perhaps indicating a new niche to exploit.
Indeed, according to an editorial on the World Union of Jewish
Students website,
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Young Girls Adulate This Trash
The young Yenta crowd from Brandeis considers it 'Womens
lib'.
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The Fun Of Schtupping A Shiksa
Is there a deeper reason, beyond the mere financial, as to why
Jews in particular have become involved in porn? There is surely an
element of rebellion in Jewish X-rated involvement. Its very taboo
and forbidden nature serves to make it attractive. As I written in
these pages before, treyf signifies ‘the whole world of forbidden
sexuality, the sexuality of the goyim, and there all the delights
are imagined to lie . . .’ (‘Reel Kashrut: Jewish food in film’, JQ
189 [Spring 2003]).
According to one anonymous industry insider quoted by E. Michael
Jones in the magazine Culture Wars (May 2003), ‘the leading male
performers through the 1980s came from secular Jewish upbringings
and the females from Roman Catholic day schools’. The standard porn
scenario became as a result a Jewish fantasy of sthe Catholic shiksa.
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Web Cams Anyone?
Furthermore, as Orthodox Jew and porn gossipmonger Luke Ford
explains on his website (lukeford.net): ‘Porn is just one expression
of [the] rebellion against standards, against the disciplined life
of obedience to Torah that marks a Jew living Judaism.’ It is also a
revolt against (often middle-class) parents who wish their children
to be lawyers, doctors and accountants. As performer Bobby Astyr put
it on the same website, ‘It’s an “up yours” to the uncles with the
pinky rings who got down on me as a kid for wanting to be musician.’
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The Girls Come Out Of The Closet
As religious influences waned and were replaced by secular ones,
free-thinking Jews, especially
those from California’s Bay Area, viewed sex as a means of personal
and political liberation. America provided the freest society Jews
have ever known, as manifested by the growth of the adult industry.
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The Stigma Of Bisexual Intercourse Is Gone
Those Jewish women who have sex onscreen certainly stand in
sharp contradiction to the stereotype of the ‘Jewish American
Princess’.
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The Feminist Movement
They (and I’m speculating here) may have seen themselves as
fulfilling the promise of liberation, emancipating themselves
from what feminist Betty Friedan in 1963 called the ‘comfortable
concentration camp’ of the household as they set out into the
Promised Land of the porno sets of Southern California. It signified
their economic and social freedom: they were free to choose to
enter, rather than coerced into it by economic and other
circumstances. Once they had lain down, they could stand on their
own two feet, particularly as female performers typically earn twice
as much as their male counterparts.
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Sexual Revolutionaries Or Porn Peddlers?
Extending the subversive thesis, Jewish involvement in the X-rated
industry can be seen as a proverbial two fingers to the entire WASP
establishment in America. Some porn stars viewed themselves as
frontline fighters in the spiritual battle between Christian America
and secular humanism. According to Ford, Jewish X-rated actors often
brag about their ‘joy in being anarchic, sexual gadflies to the
puritanical beast’.
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Seeing Women As Sexual Toys
Jewish involvement in porn, by this argument, is the result
of an atavistic hatred of Christian authority: they are trying
to weaken the dominant culture in America by moral subversion.
Astyr remembers having ‘to run or fight for it in grammar school
because I was a Jew. It could very well be that part of my porn
career is an “up yours” to these people’. Al Goldstein, the
publisher of Screw, said (on lukeford.net), ‘The only reason
that Jews are in pornography is that we think that Christ sucks.
Catholicism sucks. We don’t believe in authoritarianism.’
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The Thrill Of Shiksas
Pornography thus becomes a way of defiling Christian culture
and, as it penetrates to the very heart of the American
mainstream (and is no doubt consumed by those very same WASPs),
its subversive character becomes more charged. Porn is no longer
of the ‘what the Butler saw’ voyeuristic type; instead, it is
driven to new extremes of portrayal that stretch the boundaries
of the porn aesthetic. As new sexual positions are portrayed,
the desire to shock (as well as entertain) seems clear.
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Look To Freud
It is a case of the traditional revolutionary/radical drive of
immigrant Jews in America being channelled into sexual rather than
leftist politics. Just as Jews have been disproportionately
represented in radical movements over the years, so they are also
disproportionately represented in the porn industry. Jews in America
have been sexual revolutionaries.
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Freud Took An Unnatural Interest in His Daughter
Goodman wrote of the ‘beautiful cultural consequences’ that
would follow from legalizing pornography: it would ‘ennoble all
our art’ and ‘humanize sexuality’. Pacheco was one Jewish porn
star who read Reich’s intellectual marriage of Freud and Marx (lukeford.net):
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The Famous Jewish Writers
A large amount of the material on sexual liberation was
written by Jews. Those at the forefront of the movement which
forced America to adopt a more liberal view of sex were Jewish.
Jews were also at the vanguard of the sexual revolution of the
1960s. Wilhelm Reich, Herbert Marcuse and Paul Goodman
replaced Marx, Trotsky and Lenin as required revolutionary reading.
Reich’s central preoccupations were work, love and sex, while
Marcuse prophesied that a socialist utopia would free individuals to
achieve sexual satisfaction.
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We Must Not Be Ruled By The Torah
As Rabbi Samuel H. Dresner put it (E. Michael Jones, ‘Rabbi
Dresner’s Dilemma: Torah v. Ethnos’ Culture Wars, May 2003), ‘Jewish
rebellion has broken out on several levels’, one being ‘the
prominent role of Jews as advocates to sexual experimentation’.
Overall, then, porn performers are a group of people who praise
rebellion, self-fulfilment and promiscuity.
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The Thrill Of A White Woman
This brief overview and analysis of the role and motivations
behind pornographers and performers is intended to shed light on a
neglected topic in American Jewish popular culture. Little has been
written about it. Books such as Howard M. Sachar’s A History of the
Jews in America (New York: Knopf, 1992) simply ignore the topic. And
you can bet that the 350th anniversary of the arrival of the Jews in
the United States did not include any celebrations of Jewish
innovation in this field. Even the usually tolerant Time Out New
York has been too prim to deal with it, although the more
iconoclastic Heeb plans an issue on it. In light of the relatively
tolerant Jewish view of sex, why are we ashamed of the Jewish role
in the porn industry? We might not like it, but the Jewish role in
this field has been significant and it is about time it was written
about seriously.
Nathan Abrams is a Lecturer in Modern American History at the
University of Aberdeen. He has just completed a book on
neo-conservatism in the United States.
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