Mr A.Anderson
March 26th, 2013, 07:21 PM
How to attract gays: San Francisco publication asks Ferndale for advice
By Jan Stevenson
Originally printed 3/25/04 (Issue 1213 - Between The Lines News)
FERNDALE - "Fashionable Ferndale," as local civic affectionados like to call this small, gay-friendly, trendy suburb of Detroit, is where urban planners now look for ideas to attract the gay community to help rebuild their towns and cities. Earlier this month, the San Francisco Business Times came to Craig Covey, Ferndale's openly gay councilman and mayor pro-tem, to give them advice - on how to attract gays and lesbians to their town!
"I asked the reporter if he realized how ironic it is that a San Francisco publication would seek advice from me. San Francisco is the 'gay-mecca,' and he's calling me - an official in a small Michigan enclave," said Covey. "How cool is that!"
The article "Oakland makes gay play; New enclave seen as economic boost" appeared in the March 19 issue of the SF Business Times. The city council in Oakland, which is close to San Francisco, has designated an area to become a gay center. They are investing significant dollars to support new businesses, cultural events and they are launching a marketing campaign to brand the neighborhood as a gay area.
Covey told them how it happened in Ferndale.
"We created slowly, house by house, a gay center in Ferndale, and began promoting it as the gay community center for metropolitan Detroit," Covey was quoted as saying. "It took a decade, and over time - there was a lot of resistance - but over time more and more gay and lesbian folks moved to the area. Home values began to creep up, the downtown area, which was a canyon, began to come back with a coffee shop here, a lesbian bookshop there, here a trendy clothing store."
"We are now considered the hottest area in metropolitan Detroit," Covey told the California publication. "House values have led the county for, like, nine years."
This isn't the only recognition that Ferndale has received nationally. Earlier this month, Dr. Richard Florida spoke to Detroit's civic leaders at the CreateDetroit conference and made the point that Ferndale recreated itself by attracting a "Creative Class" of people, and that the gay community was big part of the city's economic recovery. Florida defines the Creative Class in his book "The Rise of the Creative Class" and argues that cities and towns have to attract people, especially gay and lesbian people, who have proven a willingness to invest their time, money and energy into rebuilding urban areas.
So the rest of the country - and San Francisco no less! - has discovered what so many Ferndalians already know - Ferndale rocks!
http://www.pridesource.com/article.html?article=7133
By Jan Stevenson
Originally printed 3/25/04 (Issue 1213 - Between The Lines News)
FERNDALE - "Fashionable Ferndale," as local civic affectionados like to call this small, gay-friendly, trendy suburb of Detroit, is where urban planners now look for ideas to attract the gay community to help rebuild their towns and cities. Earlier this month, the San Francisco Business Times came to Craig Covey, Ferndale's openly gay councilman and mayor pro-tem, to give them advice - on how to attract gays and lesbians to their town!
"I asked the reporter if he realized how ironic it is that a San Francisco publication would seek advice from me. San Francisco is the 'gay-mecca,' and he's calling me - an official in a small Michigan enclave," said Covey. "How cool is that!"
The article "Oakland makes gay play; New enclave seen as economic boost" appeared in the March 19 issue of the SF Business Times. The city council in Oakland, which is close to San Francisco, has designated an area to become a gay center. They are investing significant dollars to support new businesses, cultural events and they are launching a marketing campaign to brand the neighborhood as a gay area.
Covey told them how it happened in Ferndale.
"We created slowly, house by house, a gay center in Ferndale, and began promoting it as the gay community center for metropolitan Detroit," Covey was quoted as saying. "It took a decade, and over time - there was a lot of resistance - but over time more and more gay and lesbian folks moved to the area. Home values began to creep up, the downtown area, which was a canyon, began to come back with a coffee shop here, a lesbian bookshop there, here a trendy clothing store."
"We are now considered the hottest area in metropolitan Detroit," Covey told the California publication. "House values have led the county for, like, nine years."
This isn't the only recognition that Ferndale has received nationally. Earlier this month, Dr. Richard Florida spoke to Detroit's civic leaders at the CreateDetroit conference and made the point that Ferndale recreated itself by attracting a "Creative Class" of people, and that the gay community was big part of the city's economic recovery. Florida defines the Creative Class in his book "The Rise of the Creative Class" and argues that cities and towns have to attract people, especially gay and lesbian people, who have proven a willingness to invest their time, money and energy into rebuilding urban areas.
So the rest of the country - and San Francisco no less! - has discovered what so many Ferndalians already know - Ferndale rocks!
http://www.pridesource.com/article.html?article=7133