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View Full Version : 'Enhanced Air' Pumped Into Stores To Boost Spending


Georgie
01-16-2004, 05:12 PM
http://www.rense.com/general47/lle.htm

The next time you feel a little more at peace with yourself during a shopping trip, thank Enhanced Air Technologies.

Tapping consumers' noses to open their wallets may sound like an odd marketing strategy, but the Vancouver-based biotech company thinks its new product will be a hit among retailers looking to beat sluggish sales.

Yesterday, the company unveiled its Commercaire pheromone, a synthetic compound that mimics the maternal sense of comfort piped to children when they're crying or otherwise unhappy.

Filtered into a store through air ducts or a small fan under the cashier's desk, for example, the odourless substance is meant to relax customers so they stay longer, and buy more.

Anything to get a little more money out of the public. That's what its all about. Work harder! Increase your productivity! Take reduced benefits! Go and spend spend SPEND!