JimInCO
September 20th, 2006, 11:15 PM
http://www.worldscreen.com/newscurrent.php?filename=fox92006.htm
2006-09-20
Fox Unveils New Entertainment Label FOXFAITH
http://www.defamer.com/assets/resources/2006/09/foxfaith.jpg
CENTURY CITY, September 20: Twentieth Century Fox Home Entertainment (TCFHE) is launching FOXFAITH, a new branded distribution label to house its growing portfolio of faith-based programming.
This new brand is targeted at Christian retailers as well as churches and ministry organizations and offers a collection of inspirational films with a clear Christian message or based on material by a Christian author.
FOXFAITH will be a home entertainment distribution label as well as the marketing engine for limited theatrical releases of films specifically made for and targeted to the Christian audience and viewers seeking quality, inspirational and spiritual entertainment.
"We're in the business of entertainment, not proselytizing," comments Jeff Yordy, the VP of marketing at FOXFAITH. "We simply recognized that there was a hugely underserved audience and seized the opportunity to provide them with high-quality entertainment that reflects their values. And, as a result, we've seen explosive growth in this marketplace over the past few years, which only proves to us that we're successfully tapping into our core constituency.
“We work very closely with the Christian retail community as well as a variety of church and thought leaders across the country and they have fully embraced what we're doing with FOXFAITH and the banner has truly come to represent relevant and compelling programming that our consumers and retailers know they can trust,” adds Yordy.
In 2002, Fox saw there was an opportunity to serve millions of Christian households that were looking for entertainment that reflected their values. Since that time, the studio has been releasing appropriate products to Christian Bookseller's Association (CBA) retail stores. In 2005 it launched the website www.foxfaith.com as a "go to" resource for retailers, consumers, church leaders and other interested parties. To date, the studio has sold more than 30 million faith-based DVDs, and CBA has dedicated FOXFAITH sections in more than 1,100 stores and the entire FOXFAITH business has become worth $200 million retail at retail.
Among the many titles released to CBA stores under the FOXFAITH banner are: Be Still, Mother Teresa, The End Of The Spear, The Passion Of The Christ, The Visitation, Love Comes Softly, Love's Enduring Promise, Woman Thou Art Loosed, Billy Graham Presents and the award-winning documentary, Beyond The Gates Of Splendor, plus many others. However, FOXFAITH releases are not the only titles from Fox sold in these retail outlets, many of the studio's wholesome family classics are also available, including Sound of Music, Because of Winn-Dixie, Dr. Dolittle with Rex Harrison, Cheaper By The Dozen, Garfield The Movie, and My Friend Flicka.
The studio plans to release a minimum of six FOXFAITH films as limited theatrical releases per year, beginning on October 6 with Love's Abiding Joy, a fourth filmed installment in the popular Love Comes Softly series based on the Janette Oke books.
2006-09-20
Fox Unveils New Entertainment Label FOXFAITH
http://www.defamer.com/assets/resources/2006/09/foxfaith.jpg
CENTURY CITY, September 20: Twentieth Century Fox Home Entertainment (TCFHE) is launching FOXFAITH, a new branded distribution label to house its growing portfolio of faith-based programming.
This new brand is targeted at Christian retailers as well as churches and ministry organizations and offers a collection of inspirational films with a clear Christian message or based on material by a Christian author.
FOXFAITH will be a home entertainment distribution label as well as the marketing engine for limited theatrical releases of films specifically made for and targeted to the Christian audience and viewers seeking quality, inspirational and spiritual entertainment.
"We're in the business of entertainment, not proselytizing," comments Jeff Yordy, the VP of marketing at FOXFAITH. "We simply recognized that there was a hugely underserved audience and seized the opportunity to provide them with high-quality entertainment that reflects their values. And, as a result, we've seen explosive growth in this marketplace over the past few years, which only proves to us that we're successfully tapping into our core constituency.
“We work very closely with the Christian retail community as well as a variety of church and thought leaders across the country and they have fully embraced what we're doing with FOXFAITH and the banner has truly come to represent relevant and compelling programming that our consumers and retailers know they can trust,” adds Yordy.
In 2002, Fox saw there was an opportunity to serve millions of Christian households that were looking for entertainment that reflected their values. Since that time, the studio has been releasing appropriate products to Christian Bookseller's Association (CBA) retail stores. In 2005 it launched the website www.foxfaith.com as a "go to" resource for retailers, consumers, church leaders and other interested parties. To date, the studio has sold more than 30 million faith-based DVDs, and CBA has dedicated FOXFAITH sections in more than 1,100 stores and the entire FOXFAITH business has become worth $200 million retail at retail.
Among the many titles released to CBA stores under the FOXFAITH banner are: Be Still, Mother Teresa, The End Of The Spear, The Passion Of The Christ, The Visitation, Love Comes Softly, Love's Enduring Promise, Woman Thou Art Loosed, Billy Graham Presents and the award-winning documentary, Beyond The Gates Of Splendor, plus many others. However, FOXFAITH releases are not the only titles from Fox sold in these retail outlets, many of the studio's wholesome family classics are also available, including Sound of Music, Because of Winn-Dixie, Dr. Dolittle with Rex Harrison, Cheaper By The Dozen, Garfield The Movie, and My Friend Flicka.
The studio plans to release a minimum of six FOXFAITH films as limited theatrical releases per year, beginning on October 6 with Love's Abiding Joy, a fourth filmed installment in the popular Love Comes Softly series based on the Janette Oke books.