I'm assuming this is a new ad. I'd just seen it on TV tonight but I found it on youtube already, so maybe it's been out for a while.

"A mud bath beats a real bath any day"

Little white boy and little black boy... Spirit of King?

Mud bath.

Since they used male children in a slow motion physical "joining" for the ad it might also be a homosexual-friendly deal.

http://www.youtube.com/watch?v=ClzZHzAZIj0