Whoever wrote the below ad took an AWAI course and learned how to write like that.

http://www.awaionline.net/_images/bbb-l.gif

http://www.awaionline.com/infinity2008/

The Ultimate “Invest-in-Yourself” Opportunity
How to get 84% off every copywriting, selling and skill-building resource we offer …
And be the first to own every new product we develop from this day forward, forever – absolutely free
(Plus some other exciting “freebies” you’ll get –
providing you reply by Friday, December 19th, 2008)

Dear Reader,

Please permit me to forgo the typical “promotional letter” format here …

What I’m offering you here is a very straightforward value deal.

It’s a chance to have unlimited “anytime” access to the 97 (at most recent count) products, programs, books and skill-building resources AWAI offers – plus be among the first to get any new product we develop, free for the asking.

I’m talking every product we’ve ever developed since we began helping people break into this highly lucrative writing field more than a decade ago …

… PLUS every product we develop from this day forward.

And you won’t pay an additional cent … ever again.

In a moment, I’ll take you through many of the products you can have as early as tomorrow, if you like – and tell you about some of the amazing stuff we have in the pipeline …

But here’s the question you should first ask yourself …

Why would I need every product AWAI’s ever developed on writing, selling, marketing, graphic design, getting work, running a business, and so on?

Let me be blunt.

Never before have we faced such difficult times.

A freefalling stock market is jeopardizing the comfortable retirement of millions. Once rock-solid, mainstay companies are struggling to survive.

Millions of blue- and white-collar jobs are on the line.

And most experts agree – the worst is yet to come.

Never before has it been so crucial to your personal and financial future to invest in yourself. And there’s no better investment you can make right now than to “ramp up” your commitment to become a professional copywriter.

Why? Because despite this crappy economy, copywriters are more in demand than ever. And for a number of reasons:

In tough times, marketers ramp up their sales efforts exponentially – and that means more letters in the mail, more letters online, more email campaigns, and more letters needed to test.

Maybe that’s why so many copywriters I know are backed up with work right now.

Paul Hollingshead told me the other day he has over a dozen letters just one of his clients needs written in the weeks ahead.

AWAI member and rising copy superstar Joshua Boswell is in the same boat: too many letter requests and not enough time to write them.

Here at AWAI, we just put together our own “copy needs” schedule for 2009 … and there are over 40 letters we need written or updated!

And look at what Bill Bonner recently wrote to his top people at Agora Publishing, one of the country’s leading direct-response companies:

“Conditions are tough. And advertisers are getting smart. They’re buying less image advertising, turning instead in our direction. They want targeted markets … and direct-response media.”

That’s why copywriters will always be in high demand – especially in these tough economic times: because there’s no more cost-effective way for advertisers to reach their core audience and generate sales more cost effectively than with a good, solid sales letter!

So if you think direct response will struggle as badly as everything else out there, please think again.

The fact is, good, solid, “go to” copywriters are more in demand than ever …

Which brings us full circle back to you – and why it’s so important that you reaffirm your commitment to something you’ve already started … something you know can have a very real and profound impact on your wealth, your security, and your personal happiness.

And if you’re truly serious about becoming an A-level copywriter, there will come a time very soon when you’ll want to bolster your skills beyond what you’re learning in the basic Accelerated Program – or even the Master’s Program, for that matter.

Because any successful professional will tell you: the key to success is to never stop learning …
A Lifetime of Knowledge

Every product we develop is created with that idea in mind. Each and every program AWAI creates takes one important skill or aspect of our business and lets you master it in your own time.

Here’s an example of what I’m talking about.

Legendary copywriter Herschell Gordon Lewis is a master of “the language of sales copy.” No one knows better what word or phrase to use to get the desired reaction from your prospect. One of the ideas he talks about at length is something he calls “the clarity commandment.” We think it’s powerful knowledge for any copywriter to have, so we asked him to put together a special program on this idea.

Is it something you absolutely need to know to become a copywriter? Probably not, otherwise it would be part of the basic program …

But I’ll assure you this. It’ll make you a far better copywriter than you were before learning the “clarity” secret. The wisdom you’ll get from this amazing program is something that will stick in your mind forever and has the power to elevate your copy to a whole new level, virtually in an instant.

It’s the difference between settling on being an ordinary copywriter – and striving to become an exceptional one.

Another thing …

As you’re building your writing and selling skills, you can (and should) be cultivating clients – people who know you’re eager and you’re hard at work building your skills. Believe it or not – there are marketers, publishers and businesses out there waiting for you to be ready. How do I know this? I get five or six calls a month from marketers looking for copywriters.

So how do you get your name out there? That’s what we asked our good friend and master self-marketer, Bob Bly. The result was Bob’s very popular “Getting and Keeping Great Clients” program – the quintessential step-by-step resource that shows you dozens of foolproof ways to break into any niche of this industry you want to work in.

Isn’t this something you’ll want to know about – if not today, then in the very near future?

And what about the ever-changing world of web-based marketing? Did you know that better than half of all selling these days is done via the Internet?

Good sales copy is good sales copy. But there are subtle little differences between writing a direct-mail promotion and a web-based promotion. More and more, the copy you write for online promotions and websites will need to pass spam tests and be written in such a way that your copy winds up at the top of search engine rankings. After all, the more people who see, read and respond to your copy – the more you’re paid to write it.

That’s why many of the products we’re developing now focus on these very issues – including a just-released program by search engine optimization expert, Heather Lloyd-Martin. It’s loaded with dozens of “dos and don’ts” for getting your copy on the first page of such household-name search engines as Google, Yahoo, and Ask.com.

This is stuff you’re going to have to know if you’re going to flourish as an A-level copywriter.
The Difference Between Being Good – and Being Great

Let’s face it …

Elton John didn’t become a musician to compose ordinary songs.

New England Patriot Tom Brady didn’t start playing football to be an ordinary quarterback.

Google founders Larry Page and Sergey Brin didn’t set out to build an ordinary search engine.

People like Elton, Tom, Larry and Sergey have been wildly successful, in large part, thanks to theirongoing commitment to “never stop learning.”

Throughout their careers, they’ve made “ratcheting up” their skill level a top priority … learning all they can about their chosen field … making themselves more efficient … learning all the tricks, techniques and strategies they need to be better at what they do.

The most successful copywriters are no different.

They know that to keep themselves at the front of the copywriting crowd, they have to be constantly “upping their game.”

Over the past 11 years, aspiring and seasoned copywriters alike have been turning to AWAI for products and resources they need to continually fine-tune their skills and give them a winning edge in this highly lucrative industry.

After all, the Bob Blys, Michael Mastersons and Paul Hollingsheads of the world didn’t get into copywriting to write “ordinary” copy …

And my guess is you didn’t either.

Your goal is to write masterful copy – copy that blows away the competition … and ensures long and enduring controls that pay handsome royalties month after month.

That’s why we’ve created this very special opportunity for you …

Where you can have access to AWAI’s entire library of writing and career-building products for life – at a price that’s better than 80% less than what you’d normally pay for these products.

That means every program, book and resource we offer – everything in our extensive library – is yours for the asking. You’ll be entitled to any new product we develop in coming years, as well – absolutely free of charge.
A “Free Pass” to Everything … Forever

We call this the AWAI Infinity Program – because you not only get everything in our current library of resources … but everything we create from this day forward.

And it couldn’t be easier.

When you join, you’ll get a full listing of everything we offer. All you have to do is look down the list of products available to you and check off which products you want.

Then phone us, email us or go online and make your request. We’ll bundle it up and send it to you right away.

What resources will you be able to order the instant you sign up for Infinitymembership?

Here’s a sampling, including some of our most important skill-building programs …

* The Master’s Program – FREE for the asking …
(Non-Infinity price: $936)
The most comprehensive advanced program on copywriting ever created, AWAI’s Master’s Program delivers the deeper industry secrets that’ll have you writing more gripping and more powerful direct response the instant you begin using them. Many of our most successful members credit much of their success to the Master’s Program. You’ll be amazed at just how many “ah-ha” moments you’ll encounter in this program … and how quickly you’ll grasp these more advanced copywriting concepts. No question, the Master’s Program is a resource you’ll visit many times throughout your career. Be sure to ask for it the moment you become an Infinity member.
*

Copywriting Genius: The Master Collection – FREE for the asking …
(Non-Infinity price: $497)
Over 60 blockbuster promotions – along with a detailed analysis of what made the letter work so well. There’s also an in-depth interview with the letter’s copywriter, where private writing techniques are discussed and many personal secrets are revealed. Plus, 20 different “$20K Secret” detailed reports – big secrets the writers used to boost response. (We call it the “$20K Secret” because we honestly believe each secret has the power to boost your letter’s response significantly enough to earn you $20K or more in royalty income!) And don’t be afraid to do what every copywriter worth his salt does on a regular basis – and that’s “borrow from the best.” Our Copywriting Genius Master Collection is a wealth of “angles and strategies” from which to sell your next product … and what better way to know what’s working in the mail … why it’s working so well … and to “steal” a secret or two away from some of the best writers in the world.
* Herschell Gordon Lewis’s “Creative Rules for the 21st Century” – FREE for the asking …
(Non-Infinity price: $299)
A timely and ground-breaking program from legendary copywriter, Herschell Gordon Lewis. Lewis discusses the “new rules” of copywriting as they apply to an ever-changing marketplace. You’ll learn: the three little words that immediately melt the reader’s objection to a statement he might otherwise reject … the 10 “guaranteed” letter-writing rules (including how never to begin your letter) … 10 phrases that automatically suggest a benefit to your reader – without actually saying it … the best phrases to use that promote a more positive reaction in your reader … and much, much more. No copywriter, new or seasoned, should pass up the opportunity to benefit from this master copywriter’s 40+ years of direct-marketing experience.
* “Ask the Masters” Teleconference Series – FREE for the asking …
(Non-Infinity price: $177)
Listen like a fly on the wall as Bob Bly gets down to the nitty-gritty with some of today’s most powerful copywriting talents, exposing their best-kept secrets for writing blockbuster copy. In this special 3-CD series, Bob pulls no punches – asking our panel of experts critical questions designed to help you overcome any obstacles you might be facing and come out on top in the copywriting industry.
* “Seven Daily Habits of Successful Copywriters” Special Report – FREE for the asking …
(Non-Infinity price: $49)
Every master copywriter has a secret or two for writing great copy … improving productivity … even for enjoying the writing process. We convinced some of the most successful copywriters we know to share at least one secret that’s helped them get to where they are today. The result is this amazing little special report that will serve both as a great motivator … and your personal guide to success.
*

“Bootcamp-in-Your-Home” Complete Program – FREE for the asking …
(Non-Infinity price: $399)
By now, I’m sure you know about our annual copywriting Bootcamp that takes places every fall in Delray Beach, Florida. But you may not know that every year right after Bootcamp, we produce something we call our “Bootcamp-in-Your-Home” Complete Program. Not only do you get all the presentations from some of the top copywriters and marketers in the world, but you also get the complete workbook and four spec assignments. As an Infinity member, our “Bootcamp-in-Your-Home” program is yours free for the asking. At $399 per year – over five years, that represents a $1,995 value!
*

Our First-Ever “Golden Thread” Anthology – FREE for the asking …
(Non-Infinity price: $99)
We sifted through seven years of “The Golden Thread” … lifting the best and most timely secrets of the hundreds we’ve revealed over the years from our own experts and guest essayists – and organizing them on a subject-by-subject basis, so you’ll have easy and instant access to them. It’s a great resource any copywriter will want to have within easy reach.

Many of our programs focus specifically on how to become an expert in the market niche of your choice, including …

* Secrets of Writing for the Health Market – FREE for the asking …
(Non-Infinity price: $399)
It’s not uncommon for experienced copywriters to make $8,000, $15,000 or even $25,000+ per promo writing for the $200+ billon alternative health market. In “Secrets of Writing for the Health Market,” you’ll learn how to write powerful and compelling copy that gets the results your client wants. On top of making a great living, you’ll have the satisfaction of knowing you’re writing copy that helps people live longer and more energetic lives.
* Secrets of Writing for the Financial Market – FREE for the asking …
(Non-Infinity price: $399)
If you can write copy that successfully promotes a stock market newsletter or trading service, you can pretty much write your own ticket. One reason is, at some point, almost everyone needs financial advice and guidance. “Secrets of Writing for the Financial Market” shows you everything you need to know about how to create copy that creates a strong bond of trust with your reader. Plus, we’ve recently added sections on how to write for the banking and insurance industries – opening up even more opportunities for you to help companies fulfill their marketing needs.
* Secrets of Writing for the Christian Market – FREE for the asking …
(Non-Infinity price: $399)
One of the fastest-growing niches for copywriters is writing for the Christian market. A recent industry survey revealed that last year, one in three Americans made at least one purchase from a Christian bookstore. Sales in this market are expected to top $8.6 billion by the end of next year. “Secrets of Writing for the Christian Market”gives you the insights you need to connect with this special group of consumers. On top of making a good living for yourself, you’ll have the satisfaction of knowing you’re helping people find greater meaning in their lives through the products and services you promote.
* Secrets of Writing for the Catalog Market – FREE for the asking …
(Non-Infinity price: $399)
From small specialty shops to huge national retailers, thousands of catalogs are mailed every day in the United States alone. Catalog copy expert Herschell Gordon Lewis goes step-by-step through what it takes to write good, clean, concise, riveting catalog copy that quickly turns casual browsers into buyers. If you’re looking to take a break from writing 25-page sales letters, or looking to write less copy and still make great money, “Secrets of Writing for the Catalog Market” is a perfect fit.
* Secrets of Writing for the Business-to-Business Market – FREE for the asking …
(Non-Infinity price: $399)
When choosing a niche, many copywriters don’t even consider B2B copy – mainly because they don’t understand what the market needs and what clients expect. Which translates into a huge opportunity for copywriters positioned to take advantage of it. Sit back and let master copywriter Bob Bly and B2B veteran Steve Slaunwhite show you how to write compelling and persuasive copy that motivates business buyers.
* Secrets of Writing for the Self-Help Market – FREE for the asking …
(Non-Infinity price: $399)
Not far behind the health and financial markets is the huge and growing self-help niche. Nightingale-Conant has built an entire business servicing this segment … and AWAI member Cathy Cairns has made a very lucrative copywriting career out of writing nothing but promos for self-help products. You, too, can know these secrets.
* Secrets of Writing for the Fundraising Market – FREE for the asking …
(Non-Infinity price: $399)
Can you make money while helping your favorite cause? Many copywriters do just that. And writing for the non-profit market can be very lucrative. But this market has its own secrets … its own rules … which are all revealed in this incredible program.
* Secrets of Writing for the Internet – FREE for the asking …
(Non-Infinity price: $399)
The Internet is providing a huge opportunity for copywriters and marketers alike. More and more mailers are shifting their marketing efforts online … with amazing success. (Just recently, in fact, AWAI co-founder and board member Paul Hollingshead wrote a letter that generated over $2 million in sales for his client in just one week!) Now you can know the subtle secrets to successful online marketing by asking for your copy of “Secrets of Writing for the Internet.”
* “Niche Marketing” Special Report – FREE for the asking …
(Non-Infinity price: $49)
This highly popular, no-nonsense report is where we reveal one-by-one the 10 hottest “niche markets” of the direct-mail industry – and how to get started in any one of them right away.

We have many, many products that can help your copywriting business grow and flourish. Among them:

* Freelance Writing Success in a Box – FREE for the asking …
(Non-Infinity price: $99)
No copywriter should be without this indispensible resource that shows you how to structure your business, organize your time and take advantage of all the benefits of business ownership. For many copywriters, other than writing more effective and convincing copy, their number one concern is getting new clients. But it won’t be a problem for you, because “Freelance Writing Success in a Box” helps you develop a plan that ensures you’re forever in demand … with the clients you want to work with.
* “Making the Leap” – FREE for the asking …
(Non-Infinity price: $59)
This guide shows you step-by-step how to go from working for someone else to becoming a successful, in-demand freelance copywriter.
* Effective Networking: The Fastest Way to Win Clients and Grow Your Business – FREE for the asking … .
(Non-Infinity price: $179)
When was the last time you had a casual conversation worth $100,000 to you? Or a $10,000 email? With this exciting program, you could have them all the time – with just about anyone you meet. Use this tool to effectively launch a new business, or dramatically improve an existing one.
* Getting Your First Client – FREE for the asking …
(Non-Infinity price: $99)
There’s a simple technique that can cut months – even years – off your rise to the top. This brand-new guide gives you the “inside scoop” from AWAI members who started out right where you are now and built successful copywriting careers. You’ll learn exactly what they did to win their first clients.
*

Bob Bly’s “Getting and Keeping Great Clients” – Free for the Asking …
(Non-Infinity price: $129 membership fee + $29 a month)
There’s no doubt about it: AWAI has produced the most comprehensive series in the world for marketing yourself to the direct-response industry. And, it will be yours for the asking – from recordings of Bob Bly’s step-by-step, 6-part New York workshop series … to our 17-month “Selling Yourself” teleconference series … to a members-only website complete with easy-to-customize templates and tips for success … this kit contains everything you need to get clients – guaranteed! You’re also going to hear from us once a month with all-new, never-before-released information on the best ways for you to build your copywriting business in 2009 and beyond.

Plus, you’ll have free access to a long list of programs that show you new, exciting and lucrative ways to leverage your copywriting skills …

* Desktop Marketing for Success, Independence and Income – FREE for the asking …
(Non-Infinity price: $190)
So many businesses out there are screaming for people who can do more than just write great sales letters … they need space ads, press releases, newsletters and website content. Desktop marketer Donna Doyle shows you step-by-step how she earned $156,250 last year working five hours a day with just a phone, a computer and some basic copywriting skills.
* The Ultimate Travel Writer’s Program – FREE for the asking …
(Non-Infinity price: $279)
Love to travel? Then why not make a few bucks while you do it. Our “Ultimate Travel Writer’s Program” not only shows you how to write great travel copy … but also tells you who’s looking for travel-related articles and how to use your “travel writer credentials” to fly, stay and play at substantial discounts.
* Turn Your Pictures Into Cash – FREE for the asking …
(Non-Infinity price: $429)
Can you take a simple photograph? If so, you could make $200 to $2,000 a week taking snapshots in your own backyard … on your family vacations … or anywhere in the world you care to travel. You don’t need to know a thing about photography to get started. All you need are a few simple secrets to taking the kinds of photos that sell best. It’s all here in this comprehensive program.
* Self Publishing: Your Complete Business Plan for Creating a Life Without Borders – FREE for the asking …
(Non-Infinity price: $299)
No matter what your passion, you can immerse yourself in it AND make a six-figure income. This practical and informative guide shows you how to be successful in the fun and fulfilling world of self publishing.
* Writing for Love & Money: How to Become a Successful Romance Writer – FREE for the asking …
(Non-Infinity price: $249)
Did you know that romance novels account for over 54% of all popular fiction sold? So, get in on the action – and have some fun while you’re at it – by learning the secret formula to creating top-selling romance novels from experts who write for such publishers as Harlequin and St. Martin’s Press. It’s all in “Writing for Love & Money” – yours free for the asking.
* How to Successfully Write and Publish Children’s Books – FREE for the asking …
(Non-Infinity price: $246)
So many AWAI members have told us that they’d love to write a best-selling children’s book one day. It’s a competitive field, but we’ve recruited some of the most successful published children’s book writers in the business to reveal all their most powerful secrets about breaking into this fun and rewarding genre.
* Pro Resume Writer Program – FREE for the asking …
(Non-Infinity price: $99)
At any given time, over half of America’s 80-million-strong work force are looking to change jobs. And they all have one thing in common: they all need a professionally done resume. Our “Pro Resume Writer Program” shows you everything you need to know to produce a professional resume that gets results. It’s a great way to pick up some part-time income or a great full-time business for a family member or friend.

And don’t forget …
Dozens of Titles From Our eBookstore –
Yours for the Asking … Forever

Literally dozens of books, audio programs and special reports containing hundreds of writing, marketing, and productivity tips – as well as interviews and insights from some of the top marketing minds in our business.

Add them all up and it’s a better than $2,386 value … and we’re adding new titles to the store all the time!

Among the titles you can choose from right away:

* Copywriting Tricks of the Trade: 50 Essential Secrets That Every Copywriter Should Know
* Michael Masterson’s Personal Productivity Secrets: How to Accomplish All Your Most Important Goals
* 20 Masters Tips
* 20 More Masters Tips
* Conquering the Tyranny of the Blank Screen – Eliminating Fear and Procrastination When Facing Writer’s Block
* Finding a Winning Tone, Style, and Voice for Your Copy
* Mastering the Art of Persuasion in Print and Online – Copywriting Secrets of the Masters
* Conversations With the Masters: Interview With Arthur Johnson and Bob Bly
* Conversations With the Masters: Interview With Don Mahoney and John Forde
* How to Quickly Become a Published Author: The Secret of Children’s Magazines
* Secrets of a Master: Less Is More – Confessions of a Word-a-Holic
* Succeeding in the Children’s Non-Fiction Market: Interview With Kieran Doherty
* Developing a “Hands-on” Approach to Catalog Copywriting: Helping the Customer Experience the Merchandise
* Secrets of Writing for the Financial Market: Interview With Clayton Makepeace
* Secrets of Writing for the Financial Market: Interview With George Duncan
* Secrets of Writing for the Financial Market: Interview With Jim Rutz
* Secrets of Writing for the Financial Market: Interview With Robert Reger
* Secrets of Writing for the Fundraising Market: Interview With Jerry Huntsinger
* Secrets of Writing for the Fundraising Market: Interview With Kate Petranench
* Secrets of Writing for the Fundraising Market: Interview With Madeline Stanionis
* Secrets of Writing for the Fundraising Market: Interview With Mal Warwick
* The Art of Persuasion: How to Get What You Want Through the Power of the Word
* How to Prospect Successfully
* Insider Secrets for Making Money Writing Copy Online
* Promoting Yourself
* Breaking Into the Top-Paying Market: Consumer Newsletters
* 5 Steps for Establishing Your Reputation As a Top Copywriter in Your Field
* Entering the Lucrative World of Writing for the Healthcare Market
* Writing for the Corporate Communications and Marcom (Marketing Communications) Market
* The Ultimate Secrets of Freelance Copywriting Success
* Writing for the Information Products Market
* How to Get Out of a Slump
* Writing for the Business-to-Business and High-Tech Markets
* How to Write a Book and Get It Published
* Prospecting for New Business
* Make Money Writing Catalog Copy
* Make $3,000 a Project Writing White Papers, Brochures and Other “Marketing Collateral”
* Writing for the Self-Help and Biz-Op Markets
* What‘s New in B2B Copywriting?
* The 62 Most Commonly Asked Questions Beginning Copywriters Ask About Getting Clients
* The Copywriter’s 7-Step Wealth-Building Plan: Turn Yourself Into a MILLIONAIRE in Just 10 years!
* The Designer’s Guide to Buying Software: Everything You Need to Know to Choose the Right Software for your Graphic Design Business
* A Cheater’s Desk Reference for Copywriters: 27 Tips , Tricks and Techniques to Help You Work Less and Make More
* 9 Fundamentals of Good Writing
* 101 Story Ideas for Children’s Books
* The Secret of Capturing Children’s Attention
* A Secret Technique for Getting Your First Piece Published!
* Analyzing Response Rates
* How to Identify and Appeal to Your Prospect’s Core Buying Emotion
* The Power of the Offer
* Secrets of a Killer Swipe File
* Social Science Techniques in Copywriting

No question, it’s an impressive list.

But it’s really just the beginning. We’re continually uncovering new secrets and forming strategic partnerships with some of the most successful copywriters and marketers in the business.

And we’re constantly developing new products to help you in all aspects of your copywriting career – from bolstering your writing and selling skills … to helping you gain a better understanding of the industry … to marketing yourself in new and innovative ways.

It’s what we do. And we have no plans to slow down.

Some of our newest products include:

* SEO Copywriting Success: How to Profit From Writing for Search Engines, by Heather Lloyd-Martin – FREE for the asking …
(Non-Infinity price: $495)
As the Internet expands, so does the demand for copywriters who know how to write SEO (“search engine optimization”) copy. And there’s no better person to learn from than Heather Lloyd-Martin. She’s one of the pioneers of SEO copywriting – and a popular speaker at our annual Bootcamp. She’s also President and CEO of SuccessWorks, a member of the Internet Marketing Advisory Board, and Chair of the Direct Marketing Association’s Search Engine Marketing Council. As an Infinity member, you’ll be one of the first to benefit from her new 6-DVD program on SEO copywriting. In straightforward, easy-to-understand language, Heather tells you everything you need to know about writing copy that not only sells your clients’ products, but also gains them prime search engine ranking.
* Nick Usborne’s Million-Dollar Secrets to Online Copywriting – FREE for the asking …
(Non-Infinity price: $497)
Writing copy for the Web is NOT the same as writing offline copy. There are key differences that can spell the difference between success and disaster. But for the first time in his career, online copywriting expert Nick Usborne has finally agreed to reveal all of his secrets in the most comprehensive program for writing top-notch blockbuster Web copy in record time. Regardless of experience.
* The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting – FREE for the asking …
(Non-Infinity price: $79)
One of the many great things about being a copywriter is that you’re not limited to just writing copy. That’s because as a copywriter, you have a very valuable skill: you are a master in the art of persuasion. And that’s a skill every business needs – to sell products, attract new customers, motivate and teach employees, and so on. So not only can you market your copy to businesses everywhere – you can also market your knowledge. Consulting, copy critiquing, training in-house copywriters and marketers, presenting at company events and sales meetings – there’s a huge market for all these things. In this brand-new e-book, direct-response copywriter, critiquer, consultant, trainer and speaker Don Hauptman shows you how to turn the very specific and in-demand knowledge you have into an endless supply of “non-writing” income.
* Joe Vitale’s “Smashing Down the Roadblocks to Your Success” – FREE for the asking …
(Non-Infinity price: $79)
Ever wonder what separates regular folks from the ultra-successful? Fact is, the vast majority of the wealthiest and most successful people in the world aren’t any smarter than you or me – they’re just more focused on their success. And whether they realize it or not, they’ve broken down many of the obstacles and roadblocks that stop most people from reaching their penultimate potential. International marketing expert and master copywriter Joe Vitale calls it “The Law of Attraction” – the simple idea that once you eliminate the five “roadblocks” that are secretly sabotaging your success, success can’t help but find you. And in his special guide written especially for AWAI up-and-coming copywriters, he shows you a step-by-step plan for removing these obstacles from your life forever, once and for all opening the door to a life of wealth and prosperity. Joe Vitale is a master at showing people how to unleash their potential – and this is one program every aspiring copywriter should study.

Plus, we’re continuously revising and updating our existing programs.

As an Infinity Program member, upgrading to the latest version of any program won’t cost you a cent. Just call, write or email us – and the latest version of any program you select will be promptly sent to you.
Be the First to Get Every New Resource We Offer

And if you’re wondering how to keep track of all the products – and know which new and freshly revised products are available to you at any given time – don’t worry.

We’ve set up a special “Infinity Members” page on our AWAI website, where you’ll not only be able to request – free of any charges – any product you like from the long list of resources … but also know which products are new and which have been recently updated.

Just point, click and tell us where you’d like your program (or programs) sent.

Or you can simply call Barbra Hume, your Infinity Program liaison, during regular business hours, and she’ll take your request over the phone in a matter of a few minutes.

It couldn’t be easier!
Your Very Own “Copywriting Command Center”

But ease and convenience aside, the real advantage of Infinity Program membership is all the knowledge you’ll have – literally within arm’s reach.

Whenever you need them, you’ll have access to our entire library of copywriting and career-building secrets – the same secrets master copywriters have used over the years to sell billions of dollars worth of products.

It’s like having a copywriting and marketing “command center” in your home or office – an ever-growing, ever-evolving resource jam-packed with everything you need to know to compete at the highest levels of the direct-response industry.

Imagine the impact it can have on your copywriting career.

With each day, week and month that go by, your confidence will grow as you get closer and closer to achieving all your copywriting goals.

You’ll find there’s virtually no question that you won’t be able to quickly find the answer to …

* Need help coming up with a “big idea” to anchor your promo? Spend a few minutes with Paul Hollingshead’s “Big Idea” reportincluded with the Master’s Program.
* Looking for a goal-setting system that will all but guarantee you’ll achieve every main goal you set out for yourself in every area of your life? Let us know, and we’ll send you “Michael Masterson's Personal Productivity Secrets: How to Accomplish All Your Most Important Goals!”
* Want to know how to put together a website that makes it almost impossible for a client not to hire you? You’ll find everything you need to know in Bob Bly’s comprehensive “Getting and Keeping Great Clients” program.
* Looking for examples of good strong closes for a promo you’re writing? Turn to the 60 blockbuster promotions in Copywriting Genius: The Master Collection for inspiration.
* Want to make sure your copy holds your prospect’s interest from start to finish? Section 6 of the Master’s Program details one of the most powerful editing techniques of all time.
* Have an idea for a report or book you’d like to publish yourself? Gary Scott takes you from how to develop your idea, right through to how to bring it to market in his step-by-step program, “Self Publishing: Your Complete Business Plan for Creating a Life Without Borders.”
* Interested in writing copy that promotes a stock market newsletter or trading service? Our recently updated “Secrets of Writing for the Financial Market” program takes you through the process step-by-step – and reveals some of the deeper secrets of writing a blockbuster financial control.
* A friend asks you to write a letter to help a local charity raise money? Reach for our popular “Secrets of Writing for the Fundraising Market” program and you’ll have all the answers you need
* Need to design an envelope for the promo you wrote for your client? For the very latest on what envelope text is currently working, turn to chapter 6 of “Creative Rules for the 21st Century.”
* Going on vacation and looking for a fun and easy way to make some quick cash? Drop us an email, and we’ll send you “The Ultimate Travel Writer’s Program” and “Turn Your Pictures Into Cash.”
* Looking for an example of how to use “The Friendly Ultimatum” in your copy? Turn to page 2 of the special report, “20 More Masters Tips.”
* Want to make sure you get the most of the next Bootcamp or conference you attend? “Effecting Networking: The Fastest Way to Win Clients and Grow Your Business” will turn every conversation you have into a business opportunity.
* Need to make your copy flow more naturally? Turn to Section 23 of the Master’s Program, where you’ll find Paul Hollingshead’s 10 rules for finding a winning “voice” for your copy.
* Looking for your next great headline and need a way to “jump-start” your idea process? Turn to page 10 of “A Cheater’s Desk Reference for Copywriters” – where you’ll find 95 “headline archetypes” guaranteed to get your creative juices flowing.

You’ll have all the answers to these and other questions instantly at your fingertips.

And your knowledge will only grow with the future products and resources we’re working on now – products you’ll be the first to see as they become available.
Just Some of What’s Coming in 2009

In fact, five products we're very excited about are just weeks away:

* Grant Writing: Everything You Need to Know About This Amazing Yet Little-Known Six-Figure Career – FREE for the asking …
(Non-Infinity price: $149)
Did you know there are organizations out there willing to pay you up to $10,000 just for getting them their share of the billions of dollars government agencies and private foundations have set aside for them? Neither did we, until we started talking to AWAI member Toni Rockis earlier this year. As it turns out, Toni’s one of the top grant writers in the country, having raised millions of dollars for a long list of non-profit organizations. And here’s the thing: it’s all just a matter of filling out the right paperwork – and using the “art of persuasion” skills you’re learning as a copywriter! At first we were going to invite Toni to write an article on the subject … but once we learned this could be a six-figure career for someone, we convinced Toni to put together a complete program – everything from where to find organizations looking for cash … to getting them to hire you … to writing a grant proposal that’s virtually guaranteed to be funded. I can’t tell you how excited we are about launching this great new program … and as an Infinity member, you can be one of the first to see it – and cash in on this very lucrative career.
* The Investment Writer’s Primer: All the Financial Terms You Need to Know
to Become a Top-Notch Investment Industry Copywriter – Yours FREE
for the asking …
(Non-Infinity price: $149)
You already know the financial market is one of the most lucrative niches of the direct-response industry. Every year, thousands of letters are mailed to millions of investors looking for new and alternative investment ideas and strategies. But for copywriters who aren’t already investment experts, understanding the terms and lingo can be a long and confusing learning process. That’s why we created The Investment Writer’s Primer. It’s a clear, concise guide that explains all the financial, investment and economic terms you must know to be a knowledgeable investment writer – so you can speak to your reader on his or her level. You’ll learn the difference between small-cap and large-cap stocks … important stock performance indicators, such as price-to-earnings and price-to-sales ratios. You’ll learn how to write about track records, and the simple formula for calculating a company’s gains over any timeframe. You’ll learn how long-term and short-term options work, how dividends can boost a company’s return. Plus there’s a complete glossary of important financial terms, with definitions and how to incorporate them into your sales letter. In short – everything you need to know to write a winning sales letter for any investment product. If financial copywriting is in your immediate future, this is yet another guide you’ll want to have by your side. And for Infinity members, it’s yours free for the asking.
* The Complete Legal Primer: Dos and Don’ts for Today’s Copywriters and Publishers – FREE for the asking …
(Non-Infinity price: $149)
For a copywriter or direct-response publisher, this powerful resource is as crucial as a dictionary or thesaurus. It’s all the dos and don’ts when it comes to the legalities of copywriting and the direct-mail industry. What you can and can’t say … what kind of back-up you need to support various claims … rules on testimonials and endorsements … and so much more. These days, you have to be more careful than ever when it comes to what you can and can’t say in support of a product or service. And the rules concerning financial copy are entirely different from, say, health copy … or fundraising promotions … or even consumer product letters. So we did what you’ve been asking us to do for years: with the help of Agora Inc.’s legal department, we’ve assembled the ultimate (and perhaps only) “layman’s guide” to avoiding legal pitfalls with your copy. You’ll know all the rules your clients should know (but likely don’t!). Another in a long list of “must-have” resources – this plain language, easy-reading guide is yours free for the asking when you sign up to become an Infinity member.
* Marketing With Video Online for Profit – FREE for the asking …
(Non-Infinity price: $199)
The most powerful marketing method online right now is video marketing. And rightfully so. According to research done by MarketingExperiments, online video increases click-through rates by up to 750% over still ads. And online video can boost web landing page conversion rates up to 25% or more, which translates into an extra $25,000 a year in revenues for every $100,000 in online sales your websites are currently producing. In this soon-to-be-released program, you’ll discover the power of video marketing, and learn how to execute flawless video marketing campaigns. Whether you’re a marketing consultant, a copywriter, or an entrepreneur, you’ll have the skills and strategies you need to increase your online sales, and explode your profits using video.
* How to Write a Money-Making Website – FREE for the asking …
(Non-Infinity price: $497)
You’ll learn from expert web copywriter Nick Usborne how to write your own money-making website to generate a passive income stream. Everything from identifying your interests, naming your website, and establishing its scope … to setting up the site design and creating the content. You’ll also learn Nick’s secrets for marketing your website and maximizing its profitability through search engine optimization, pay-per-click ads, email marketing, affiliate partnerships, and more. By the time you’re finished with this program, you’ll have your own money-making online business up and running!

These five products alone will sell for over $1,100. But as an Infinity Program member, you won’t pay a cent for them. They’ll be yours for the asking.

And so is one of the most exciting resources we’ve developed in a long time … one I’ve yet to mention …

We’re especially excited about this one because we believe it’s something that can put thousands of dollars in your pocket each and every year – without writing a single word …

I’m talking about our brand-new Copywriter’s Six-Figure Design Library.
Effortlessly “Cut and Paste” Your Way
to an Extra “5 Figures” a Year …

It’s unlike any design program we’ve ever created. In fact, it’s not so much a learning program as it is your own little graphic design “franchise” business.

If you’ve yet to hear about this exciting new product, here’s a little insight.

For years we’ve been trying to come up with a program that would teach copywriters about the basics of sales letter design and layout – the idea being, if you’re writing a letter for a client, why not make a few extra bucks doing the design and supplying the final artwork?

It’s great for you, because you have control over the look of your letter – and you can pocket some extra income in the process … anywhere from $1,000 for a simple letter to $5,000 for a more detailed design.

It’s great for your client, too, because he or she doesn’t have to worry about finding and booking a graphic artist, most of whom have months and months of work booked up.

While talking with Lori Haller, a good friend of AWAI and one of the best and most sought-after direct-response graphic artists in the country, she came up with an idea that not only shocked us because of its sheer generosity … but in a single instant opened up a huge opportunity for anyone who wanted to get into the graphics side of the business.

She simply said to us:

“Instead of creating a program that teaches people how to design packages from scratch – why don’t I just create ‘templates’ from a dozen or so of my most successful designs and make it so anyone can use them?

Then it’ll just be a matter of cutting and pasting copy they’ve written into these ‘ready-to-go’ templates!”

From that very simple idea, the Copywriter’s Six-Figure Design Library was born.

And what an amazing resource it is …

I’m talking about actual templates of million-dollar sales letters Lori has produced for top companies in the industry – where you can actually take copy you’ve written and paste it into a professionally designed, market-tested direct-response format!

You simply decide what you want your sales promotion to look like – a simple letter, a special report form, or even a full-color magalog. Then go to your Design Library, select from the 13 ready-to-go formats, drag your copy into the open space, and … voila! … you have yourself a professionally designed sales letter!

Plus, these designs are yours to keep forever. Use them as much or as often as you like!

Now instead of your client handing off your promo to a graphic design agency, you make that money instead – even if you’ve never designed anything in your life! For a few hours’ work, you can easily make an additional $1,000, $2,000, $5,000 or more per promo – whatever you and your client agree to.

But if you enjoy doing it – and you decide to take on more design assignments and really step up that side of your business – you can realistically grow your business to where you’re making well over $100,000!

Besides all Lori’s professional templates, you’ll get complete instructions on how to use them … and get all the tools you need to quickly produce lift notes, envelopes of all sizes, business cards, stationery, postcards, e-books, and premiums …

As you can imagine, this is not a cheap program. After all, you’re essentially acquiring a successful design business franchise here … where you get a “lifetime licensing agreement” to freely use Lori’s best designs.

In fact, it sells for over $4,200 – an amount of money you could easily make back after just two or three design jobs.

But as an Infinity Program member, you won’t pay that – or any – price. The Copywriter’s Six-Figure Design Library is yours free for the asking.

Just one more of the incredible “benefits of membership” of the Infinity Program …
So What’s It All Worth?

So by now you’re probably wondering …

How much will I pay for all this?

How much is it to gain “free anytime” access to our entire library of products – over $24,750 worth when all added up?

At first we talked about knocking a very generous 50% off. But given the total value of everything, the price would still be over $12,000.

As I said to you at the start of this letter, this is a value offer.

So obviously, the deal needs to be much better than that.

The idea here is that if you’re serious about rising above this messy economy – and moving your copywriting career forward in a real and dramatic way, I want there to be no reason whatsoever for you not to take advantage of this offer …

The last thing I want is for you to miss out on this because the price is too high.

So we asked ourselves: from a business standpoint, what’s the best deal we can give you?

We took a few things into consideration. First and foremost, we knew that this opportunity would not appeal to everyone. Just those who are truly serious about advancing their copywriting skills – people who recognize the value and importance of constantly advancing their skill level, day by day … week by week.

This “exclusivity element” allowed us some additional “wiggle room” on the price.

Then we thought $4,750 was a very fair offer. After all, that’s $20,000 off the cost of what you’d normally have to pay for all the products you’ll have access to.

But still, we knew we could do better, so long as we could safely assume that not everyone would rush to buy it. Again, this is an opportunity for those who can appreciate the impact having full access to all our resources will have on their immediate and long-term success – and who are anxious to build the penultimate copywriting resource library any aspiring or working copywriter could ever ask for.

So we zeroed in on the lowest price our business could withstand – simply because we didn’t want the cost of it to stop you from getting in on this deal.

The price we determined?

Just $3,750 … for unlimited access to every copywriting and marketing resource we offer – and will offer – in the years to come.

That’s an 84% discount off what it would cost to access everything in our library on a one-by-one basis – and doesn’t take into account the prices that non-Infinity members will have to pay for all the new products that are in the pipeline as we speak.

A few more things to keep in mind here …

Typically with a lifetime offer such as this one, there’s an annual maintenance fee involved to cover the rising “hard costs” of printing and delivering all the products available to you. Without it, it would be impossible to offer you a deal like this. That said, we’ve managed to set a very reasonable annual maintenance fee for the Infinity Program at just $225 per year …

But if you take advantage of this Infinity Program offer now, we’ll not only waive your first maintenance fee, we’ll reduce it to just $175 per year.

Which means you not only get the lowest maintenance fee price we could possibly offer on a program like this … but you don’t have to pay it until January 2011!

Again, we want this to be a no-brainer for anyone who’s ready to start ratcheting up their skills immediately – and make 2009 the year they put this dismal economy behind them and join the growing list of AWAI members who are making their names in this ever-changing, ever-growing and highly lucrative industry.

But we want to make it even easier for you.
Pay Over Time, If You Choose

We know it’s never fun to shell out big sums of money …

So we’ve made special arrangements for you to spread your Infinity Program fee over five equal payments. That means for just $750 you can activate your Infinity Program membership and start receiving all the benefits it entitles you to – immediately. Then, over the course of the coming year, we’ll bill your credit card again in March, June, September, and finally in December – at which time your Infinity Program membership will be paid in full … and you’ll never pay another dime for any resource we offer.

Something else to keep in mind …
Try It for 30 Days – Risk-Free

If you activate your Infinity Program membership under the terms of this offer – and within 30 days you decide it’s not for you – you can request and receive a total refund of everything you’ve paid … even if you’ve ordered products from the resource library. All we ask is that you return what we’ve sent you in good condition, and your refund will follow.

So, as you can see, you’re getting the very best price … payment terms if you want them … no maintenance fee until January 2011 … and there’s no risk to you should you decide Infinity Program membership isn’t for you.

I’m not sure how much more fair we can make this offer.

Except for maybe one more thing …
$500 Off Any and All Bootcamps You Choose to Attend

Should you choose to attend one of AWAI’s industry-famous Bootcamps along the way – where you’ll gain even more marketing insights through three intense days of powerful presentations and have ample opportunity to meet and rub elbows with fellow writers and marketers – you’ll get $500 off the price.

Or if you’d like to come to one of our brand-new Writer’s Retreats – where you can whip copy you’re working on into “A-Level” shape by working one-on-one with top copywriters …

Or if you want to attend our enormously popular Web Copywriting Intensives – where top web writers show you the ins and outs of writing for what’s easily the fastest-growing segment of the direct-response industry …

As an Infinity Program member, you’ll have a $500 “coupon” you can apply to any “live” program you choose to attend, for as long as you remain a member.

Even if you use just five of your unlimited $500 coupons, that’s a savings of over $2,500. But, like the benefits of your Infinity Program membership – you’re entitled to this discount for life!

With the 84% discounted price … the payment plan option … the 30-day “free look” guarantee … and the $500 off any and all future AWAI FastTrack to Copywriting Success Bootcamps, Writer’s Retreats, or Web Copywriting Intensives – I think you’ll agree it’s a tremendous offer.

But you need to act quickly on this.
The Generous Terms of This Deal Expire on
Friday, December 19th at Midnight

We’re only offering the Infinity Program under these terms until midnight on Friday, December 19th, 2008. After that, I can assure you the price won’t be this low again.

Also, remember that we can only accept so many people into this program at anywhere near this price. If it turns out we’ve miscalculated – and the response to this offer is even greater than we anticipate – we may be forced to withdraw this Infinity offer altogether for an indefinite period of time.

So if you’re at all interested, now’s the time to act. Click here to secure your membership online right now.

Or, if you prefer, call up Barbra Hume during regular business hours at 1-866-879-2924 to register your Infinity Program membership over the phone. She can give you all the details, answer any questions you might have, and get you on our four-payment installment plan if you so choose.

The important thing is to do it now – before the program fills up, or the December 19th cut-off date comes and goes.

I look forward to welcoming you as our newest AWAI Infinity Program member – and from all of us here at AWAI, have a safe and happy holiday season.

Sincerely,

Katie Yeakle
Executive Director, AWAI

P.S. One more bonus of Infinity Program membership I forgot to mention … once every year – for the next five years – we’ll send out a copy of AWAI’s Accelerated Program for Six-Figure Copywriting to the person of your choice – free of charge. It’s a great way to introduce a friend or family member to the exciting world of copywriting. Remember, even if someone is not interested in pursuing copywriting as a career, AWAI’s marketing and selling techniques will make them more effective in whatever business they’re in. That’s because you’ll be giving them powerful insights into the most important business (and personal) skill anyone can possess – the power of persuasion. (A $2,535 value over five years.)

P.P.S. Just so we’re perfectly clear on this opportunity … the price I mentioned to you is the only price you’ll ever have to pay. There are no additional shipping fees … no “surprise” membership fees … and – under the terms of this initial offer only – no annual maintenance fee until January 2011! Don’t miss out on this. Call Barbra Hume today at 1-866-879-2924 to take advantage of this amazing offer!

Who wants help writing sales letters for jigga2jones vids.

YouTube - Jack Frost Holiday Theft Explained

If that advert is an example of the standard to which one is trained by this material, I think I'll pass. :D

If that advert is an example of the standard to which one is trained by this material, I think I'll pass. :D

Your first assignment. Copy post #1 in your new handwriting 3 times.

Amazon.com: Your Handwriting Can Change Your Life!: Vimala Rodgers: Books

Your first assignment. Copy post #1 in your new handwriting 3 times.

Amazon.com: Your Handwriting Can Change Your Life!: Vimala Rodgers: Books (http://www.amazon.com/Your-Handwriting-Can-Change-Life/dp/0684865416)

Clearly you've never seen my handwriting.

YouTube - SCRIBBLE TIME #2!

YouTube - The Scribble Game

Clearly you've never seen my handwriting.

I light what I see.

YouTube - Mazzone Family

YouTube - PRANKIN' PALIN! Sarah Palin's prank call... HER SIDE!

Big money jobs.

http://www.talkgold.com/forum/f261-.html

The Golden Thread's Copywriting Insider

January 1, 2009

Dear Michael,

Will Newman here, Managing Editor of Copywriting Insider. As we move into 2009, I have a special, two-part New Year's gift for you.

The first part is my very sincere, heartfelt wish for your success this year. I want 2009 to be the year you get your career bustling and bringing you as much professional work as you can handle.

The second part of my New Year's gift is my four crucial steps for success. They've had a tremendous impact on my life. And I promise you, if you take these four steps, 2009 will be your most successful year yet!

STEP #1: Model successful people.

If you could follow a few people around the entire day, doing what they do, learning from their actions, modeling on their success, whom would you choose?

In your personal life, you'd model yourself after friends, relatives, or public figures you admire – maybe a grandparent or great grandparent who overcame extraordinary odds. For example, I try to model my personal life after my father-in-law, a gentle World War II vet who fought in Africa and Italy … and the first Mexican American in the printers union in San Francisco.

Professionally, you'd definitely want to model your work habits and every professional thing you do after the super-successful copywriters you know and admire.

Many times, however, the people we end up modeling are not the ones we should. We listen to friends and family who want the best for us. But they also want to talk to us on the phone when we should be writing. Or they want us to go shopping with them to help them pick out a fly rod.

You love your family and friends, but they're not necessarily the ones you should be modeling. So once again, your first step this year is to resolve to model only successful people.

STEP #2: Finally get control of your time.

How can he do it? How can Michael Masterson find the time to be a master copywriter? And the author of 10 best-selling books on entrepreneurial success? And a published fiction writer? And a purple belt in Jiu-Jitsu?

The answer is this: Michael has mastered the secrets to controlling his time … and not letting time control him.

For example, if you've been to Bootcamp or read Michael's articles about time management and productivity, you know he's very careful how often he checks his email. He knows how much of a time-sucker email is. So, he takes control of it … and doesn't let it control him.

Taking control of your time is possibly the hardest of all the four steps. But only because so few people really understand what Michael knows about time management.

So – in keeping with step #1 – resolve to control your time so success comes to you more quickly … the way Michael Masterson does.

STEP #3: Decide on what niche is best for you.

Unfortunately, when I've asked copywriters who're just starting out what niche they've chosen, all too often I hear this: "I want to write for financial, because it's the most lucrative. And health. And I think I'll try B2B, too. And fundraising seems good. I don't want to narrow my choices."

But there's a huge difference between narrowing your choices and targeting your focus.

Look at all the most successful copywriters you know of. They're all specialists. They've chosen one or two niches that vibrate for them. Ones they're passionate about. Ones they understand. Ones they become experts in.

This is a basic secret of copywriting success. If you were at this year's Bootcamp, you heard Mike Palmer say this. You've heard Jen Stevens and Chris Marlow say this.

And you've heard Michael Masterson say this.

So, for step #3, resolve that you will learn how to target your focus on the very best niches for you … niches that ensure you will be successful, faster.

STEP #4: Master the easiest, most effective self-promotion strategies.

All the high-quality AWAI programs, all the Bootcamp presentations, all the good intentions will get you nowhere if you don't go out and promote yourself.

This one step is probably the easiest of them all. But it's also the one few beginning copywriters take. They think it's too hard. And so, they stay beginning copywriters for a very long time.

Self-promotion is almost effortless … when you know a few core secrets like how to build a one-time project into a long-term consultancy. Or how best to position yourself as "the expert in your field."

And when you learn the secrets of effective self-promotion, you won't get stuck earning the lowest fees. You'll be able to command what you're worth … and turn down clients who can't afford to give it to you.

Resolve to take this fourth step to success. Learn the core secrets of easy, effective self-promotion.

So, there it is … my New Year's gift to you. These are the four crucial steps for success you must take this year. They've taken me far further than I ever imagined possible. And I know they'll super-accelerate your career.

To make it easy for you to take these steps in 2009, print out the personalized sign below, and post it in a prominent place: on your refrigerator, above your computer, or any place where you'll see it every day …

Michael's 4 Crucial Steps for Success in 2009 …

STEP #1: I will model successful people.

STEP #2: I will finally get control of my time.

STEP #3: I will decide on what niche is best for me.

STEP #4: I will master the easiest, most effective self-promotion strategies.

Best wishes to you and your loved ones for a happy, productive, and prosperous New Year.

Will Newman
Managing Editor, Copywriting Insider

[Ed. Note: To make taking these steps almost effortless, AWAI has devised a plan of action just for you. Find out how to make 2009 your most successful year yet …]
* ABOUT COPYWRITING INSIDER *

Copywriting Insider is a FREE service from American Writers & Artists Inc., available to AWAI members and friends.

© 2008 American Writers & Artists Inc.

ARCHIVED ISSUES of Copywriting Insider can be found on our website at http://www.awaionline.com/eletter/insider/.

To send comments, news, research, or story ideas, email Rebecca Matter at copywritinginsider@awaionline.com.

NOTE: If URLs do not appear as live links in your email program, please cut and paste the full URL into the location or address field of your browser.

CHANGE OF ADDRESS? Email us at memberservices@awaionline.com with both your old AND new information in the body of the message.

American Writers & Artists Inc.
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Ensure your subscription delivery. AWAI Whitelisting info available at http://www.awaionline.com/whitelist/

If you wish to no longer receive Copywriting Insider, you can unsubscribe here.

The first part is my very sincere, heartfelt wish for your success this year. *and so on*



If this place wants to make any money at teaching others to write, they would be better served in proofreading their missives before despatch. That post was full of comma splices - a cardinal sin in the world of grammar nazis.

If this place wants to make any money at teaching others to write, they would be better served in proofreading their missives before despatch. That post was full of comma splices - a cardinal sin in the world of grammar nazis.
http://headrush.typepad.com/creating_passionate_users/2005/09/conversational_.html

http://headrush.typepad.com/photos/uncategorized/conversational.jpg

If you want people to learn and remember what you write, say it conversationally. This isn't just for short informal blog entries and articles, either. We're talking books. Assuming they're meant for learning, and not reference, books written in a conversational style are more likely to be retained and recalled than a book on the same topics written in a more formal tone. Most of us know this intuitively, but there are some studies to prove it.

Your sixth grade English teacher warned you against writing the way you talk, but she was wrong. Partly wrong, anyway. Then again, we aren't talking about writing the way you talked when you were 12. Or even the way you talk when you're rambling. What most people mean when they say "write the way you talk" is something like, "the way you talk when you're explaining something to a friend, filtering out the 'um', 'you know', and 'er' parts, and editing for the way you wish you'd said it."

So why aren't more technical books or articles written this way? One computer book author (who hates my books) sent me an email saying, "With your books, you want people to have fun" (he said it like that was a bad thing, but that's a different issue). "But with my books, I have a reputation as a consultant to think about, and I want people to have the impression of, 'listen carefully, because I'm only going to say this once.'" Whatever. I've talked about the danger of writing a book from the perspective of what it will do for you vs. what it means for the user in How to write a non-fiction bestseller.

Unless the book is a reference book, where precision matters over understanding, and the writing is meant to be referred to not read and learned from, there are almost NO good reasons for a tech book to be written in a formal (i.e. non-conversational) style. Much of the time, it's an indication that the author is thinking way too much about himself, and how he will be perceived. (Or she, of course, but to be perfectly sexist here--this does seem to be more of a guy thing--the "I'm more technically serious than thou" phenomenon.)

Sometimes it's simply because so many technical books are written that way, and it's just conventional inertia ("if the other books are written like that, and they sell, this must be the way it's done"). Other times, it's the author's of way of showing respect for both the topic and the reader--a valid goal, but an ineffective (and unneeded) approach.

And now we know that it's usually wrong, and users/readers are starting to fight back against painfully dry books, no matter how technically pure the content.

A study from the Journal of Educational Psychology, issue 93 (from 2000), looked at the difference in effectiveness between formal vs. informal style in learning. In their studies, the researchers (Roxana Moreno and Richard Mayer) looked at computer-based education on botany and lightning formation and "compared versions in which the words were in formal style with versions in which the words were in conversational style."

Their conclusion was:
"In five out of five studies, students who learned with personalized text performed better on subsequent transfer tests than students who learned with formal text. Overall, participants in the personalized group produced between 20 to 46 percent more solutions to transfer problems than the formal group."
They mention other related, complimentary studies including:

"... people read a story differently and remember different elements when the author writes in the first person (from the "I/we" point of view) than when the author writes in the third person (he, she, it, or they). (Graesser, Bowers, Olde, and Pomeroy, 1999). Research summarized by Reeves and Nass (1996) shows that, under the right circumstances, people "treat computers like real people."

So one of the theories on why speaking directly to the user is more effective than a more formal lecture tone is that the user's brain thinks it's in a conversation, and therefore has to pay more attention to hold up its end! Sure, your brain intellectually knows it isn't having a face-to-face conversation, but at some level, your brain wakes up when its being talked with as opposed to talked at. And the word "you" can sometimes make all the difference.

One striking part of the Moreno/Mayer study is how similar the actual content was. Here's the before and after example from the beginning of the lesson they studied:

Formal
"This program is about what type of plants survive on different planets. For each planet, a plant will be designed. The goal is to learn what type of roots, stem, and leaves allow the plant to survive in each environment. Some hints are provided throughout the program."

Conversational
"You are about to start a journey where you will be visiting different planets. For each planet, you will need to design a plant. Your mission is to learn what type of roots, stem, and leaves will allow your plant to survive in each environment. I will be guiding you through by giving out some hints."

And from another perspective, consider what former Wired editor Constance Hale wrote in Sin and Syntax:

"The second-person pronoun (you) lets the author hook the reader as if in conversation. Call it cozy. Call it confiding. You is a favorite of the Plain English folks, who view it as an antidote to the stiff impersonality of legalese and urge bureaucrats to write as if speaking to the public... " She goes on to give a pile of great examples.

We believe one of the biggest mistakes is to dismiss the things that work in teaching younger people by saying that they somehow don't work for adults. That's wrong. At the highest level, anyway. Obviously the implementation of a kid's learning book and one for adults will be different, and different subjects often require dramatically different approaches, but at the core, virtually all brains learn the same way--through emotional response (which in turn triggers the brain to pay more attention and possibly record to long-term storage). And engaging in a conversation has the potential to turn up the emotional gain much more than a dry, lifeless text or lecture.

If your brain had a bumper sticker, it would say:

I heart conversation.

If that advert is an example of the standard to which one is trained by this material, I think I'll pass. :D

Your first assignment. Copy post #1 in your new handwriting 3 times.

Amazon.com: Your Handwriting Can Change Your Life!: Vimala Rodgers: Books (http://www.amazon.com/Your-Handwriting-Can-Change-Life/dp/0684865416)
I copied this letter 3 times back in 2003.

http://www.copyblogger.com/the-greatest-sales-letter-of-all-time/

In line with my advice to study advertising copy that works, I thought I’d share what many consider to be the most successful sales letter ever.

The following is an excerpt of the classic that has generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times.

Here’s how it starts:

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.

Recently, these two men returned to college for their 25th reunion.

They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.

What Made The Difference

Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.

The difference lies in what each person knows and how he or she makes use of that knowledge.

And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge – knowledge that they can use in business.

Get Ready to Take the World of Web Copywriting by Storm!

It Happened to 50 AWAI Members This Past August …
Ask Them About It and They'll Say:

"Without question, the most important, timely and potentially
life-changing event ever."

Now It's Your Turn …

Join us this February, and I guarantee you'll walk away
with specific web-writing knowledge 99.9%
of today's working copywriters don't have …
… and an opportunity to
land actual paid web-writing jobs from us.

From the Desk of Rebecca Matter …

Dear Michael,

I'd like to share with you an opportunity that is without a doubt the quickest – and easiest – way to dive into the lucrative world of copywriting for the web.

How quick and easy? You'll be able to call yourself a "Web Copy Specialist" after just 3 days …

As you probably already know, writing for the web is a "must" in today's business climate. More businesses are going online to reach a larger marketplace. And year after year, companies continue to increase their online ad spending.

Bottom line: Web marketing is BIG, and it's only getting bigger.

In fact, online advertising spending is projected to increase to $28.5 billion in the next year alone.

But this trend isn't happening only here in the U.S. Businesses around the globe are spending more money than ever on online advertising.

According to ZenithOptimedia, "Global online ad spending will overtake total radio ad spending … and surpass magazines in ad dollars by 2010."

Even more telling, UK advertisers are expected to spend more on internet advertising (approximately $6.38 billion) than they will on television advertising in 2009.

What does this mean to you?

Your opportunity to make six figures as a copywriter … to write your own paychecks … and to live life on your terms … are greater than they've ever been before …
It's NEVER Been Easier to
CASH IN on the HUGE DEMAND for Web Copy

With an increase in online ad spending comes a desperate need to find qualified copywriters who know how to write – and sell – on the web.

According to creative recruitment firm ProfilesCreative, "The copywriter most able to demand more money for their time and expertise is the competent and reliable online copywriter."

Simply put, companies are in desperate need of copywriters who know how to write online copy. And they're willing to pay top dollar to copywriters who are experts in this highly specialized field.
"Demand for skilled copywriters is rising as more companies require compelling content for web-based initiatives … In fact, in a survey by our company, 60 percent of advertising and marketing executives who plan to hire new employees said they'll be adding copywriters."
– The "2007 Salary Guide" from Robert Half International

What's more, as AWAI's Director of Web Marketing, I always have dozens (usually around 40 or more) of web-copywriting projects that need to be completed right away.

Only problem is, I can't find enough qualified web copywriters to give the work to!

That's why AWAI held its first ever Web Copywriting Intensive in August. To give AWAI members an opportunity to learn this wildly lucrative skill and at the same time find a tight group of web copywriters I could give a steady stream of web assignments to.

And the event was such a success – with me signing checks totaling close to $5,000 on the spot, and many other copywriters just like you making important business connections and landing BIG assignments after becoming Web Copy Specialists – that word got out in the industry.

Now marketers are calling me all the time wanting access to this select group of web copywriters. And here's the great news: You can have direct access to these marketers (it's like a downpour of web clients falling right in your lap!). I'll tell you how to get in touch with them in just a minute …

But even with all the copywriters I hired at August's Web Copywriting Intensive, I still have a backlog of web-copy assignments (over 42 in fact) that need to be completed as soon as I find more web copywriters who are qualified.

Which is why I'm still looking to hire – on the spot – as many writers as I can to handle this current workload.

That's why if you'd like immediate work … as well as a long-term stream of web-writing assignments that could generate thousands of dollars every single month … or even replace your current copywriting income … you'll want to come to the Web Copywriting Intensive we're holding especially for you this coming February in Austin, Texas.
The Fastest Way to Dive Into the
Lucrative World of Web Copywriting

It doesn't matter if you're brand-new to copywriting, a grizzled veteran, a web "geek," or even a complete newbie when it comes to writing for the web. The skills you need to reach the next level are easy to learn and understand – even more so when you have a great teacher.

And the fastest way to learn and get up-to-speed when it comes to web copywriting is at AWAI's Web Copywriting Intensive. Here's why:

For three days beginning February 16th, four of the most knowledgeable and respected experts on writing copy for websites, emails, pay-per-click ads, and search engine optimization are going to be together in one location, ready to share their knowledge with you.

Don't worry if you're not yet familiar with terms like "pay-per-click," and "search engine optimization." I'll personally catch you up-to-speed before the Web Copywriting Intensive so that you're fluent in "web speak."

And if you already have some experience under your belt, or you attended the August Web Copywriting Intensive, there will be an "advanced track" designed just for you. The advanced track will give you exactly what you need to take your skills to a new level of understanding and expertise, and land those bigger projects you've been dreaming about.

The four experts I've got lined up to share their secrets with you are the best at what they do – but even better than that, they are excellent teachers. These guys (and gal!) will take you by the hand and show you exactly what to do, step-by-step.

In fact, one of these experts, Matt Furey, coaches hundreds of people a year, many of whom have gone on to create incredible success – and profits – for themselves with the online web-writing strategies he's taught them (despite their not knowing anything when they first started).

Yeah, Right … Can You Really Become a Web Copy Specialist in Only 3 Days?

"After only three days at August's Web Copywriting Intensive, I hired David Piper on the spot. He came up to me and we talked. He demonstrated a solid understanding of pay-per-click advertising and what it takes to write successful web copy. Knowing the quality of the training he'd just gone through, hiring him was a no-brainer."
– Rebecca Matter,
AWAI's VP and
Director of Web Marketing

And David wasn't the only one … Jean Baliko, Pam Foster, and Jacqui Austin all got hired on the spot.

Will you be next?

Three days … and only four experts? Let me explain …

Earlier I mentioned that even with all the copywriters I hired at August's Intensive, I STILL have a huge backlog of work (over 42 assignments). Not to mention all the marketers who are now asking me where they can find Web Copy Specialists.

That's why I, in addition to all these marketers, need copywriters who can actually write web copy … and write it well. Live, hands-on training from the best in the business is the only way that's going to happen. You will leave on Wednesday understanding what it takes to write web copy better than 99.9% of today's working copywriters.

We're calling it an "Intensive" for a reason: This is not a typical web conference where you get a taste of various web topics from a slew of "qualified" speakers. Instead, you will get hands-on training from the top experts in their field, and you will work.

When you leave AWAI's Web Copywriting Intensive, you'll be a web copywriting "expert" … and you'll be ready to take on any client and any web-copywriting challenge. But best of all, you'll ensure your future success as a copywriter and increase your earning power.

In fact, I'm so confident these folks can transform you into an "A-level" web-copywriting specialist, I intend to hire one or more web copywriters right on the spot, to add to my close group of "go to" web copywriters (it happened in August to AWAI members David Piper, Jean Baliko, Pam Foster, and Jacqui Austin just to name a few) … more on that in a moment …
Become a Well-Respected, Highly Paid
Web-Copywriting Specialist in Just 3 Days

To promise you'll emerge a web-copywriting expert after only three days is a pretty bold statement on my part. After all, it took these experts years of being in the trenches – day in and day out – to gain the expertise they have today.

Why should it be any quicker for you?

These four experts didn't have the benefit of having a coach hold them by the hand. They had to figure it out on their own – through trial and error. (In fact, one of the experts is THE pioneer of her field. She's the one who developed the strategies and techniques that are in use today.) And as you know, mistakes can be costly and time-consuming.

But you get to learn each of the four areas of web copywriting directly from an expert in his/her respective field – significantly shortcutting the time it takes to become an expert web copywriter.

Here's what I mean …

Meet Nick Usborne.

He's been a copywriter for 25 years now, 11 of which he's dedicated solely to online copywriting. He's worked with, and is a web-copy consultant to, companies like Microsoft, Yahoo, Disney, America Online and The New York Times.

"Wow! What's greater than a teacher with a great sense of humor and words that have incredible substance. The answer: Nick Usborne, a totally inspirational, educational experience. Thanks a million, Nick!"
– Margot Teleki

"I left Nick's seminar and emailed one of my clients with some 'think about this' insights into eye-tracking and the golden triangle of website scanning. We'll be working in their site next month. Total elapsed time from seminar's end to new project: 20 minutes."
– Jay van W.

He's going to teach you how to write copy for the web and become a true professional at it.

* You'll learn how to dramatically improve almost any web page, email or newsletter.
* You'll be able to present yourself to any company, large or small, as an expert who can transform their online presence.
* You'll know what actionable steps you can take immediately to optimize and improve any important business web page, including sales pages, landing pages, and home pages.

As a result of soaking up Nick's expansive knowledge first-hand, you will know more about online copywriting than 99.9% of your competitors. With this knowledge alone, you could earn a six-figure income for life, just as Nick has done for the better part of a decade.

For example, the average pay to write a landing page (which usually amounts to less than 1,000 words) is $1,500.

How fast could you write 1,000 words and earn a cool $1,500? (Quickly, I hope, because I've got at least 6 such jobs just waiting for someone to tackle them!)

It doesn't take much math expertise to realize that just 2 or 3 of these types of jobs can easily give you a "full-time" income working less than part-time.

When a business asks if you know how to "do" web copywriting in general, they're usually talking about everything you'll learn during your time with Nick. And after these three days, you'll confidently answer, "yes!"

But your knowledge won't stop with knowing how to write a powerfully effective landing page. You're going to learn the more "specialized" areas of writing for the web as well. This way, you'll know everything you need to know to succeed as a web-copywriting specialist.

For instance, there's huge demand for writing "pay-per-click" ads. And that's where "pay-per-click" superstar Andrew Palmer's expertise comes in …
Possibly the Easiest Way to
Make Money As a Copywriter

Pay-per-click advertising is when a company advertises on a search engine like Google or Yahoo and then pays for every click their advertisement gets.

For example, when you search on Google, look to the right-hand side and you'll see a column of ads containing short blocks of text and clickable links. These are pay-per-click ads. Whenever you click on one of these links, the advertiser pays Google a fee.

Understanding how to write successful pay-per-click ads will become crystal clear after you train with Andrew Palmer.

Andrew has pioneered many of the pay-per-click marketing strategies that have since become best practices in the publishing industry … and helped take one publishing company to $450 million in sales.

As you train with Andrew, you'll learn the ins and outs of Google AdWords – the #1 program in the world for pay-per-click advertising – and how to write ads that get results (clicks!)

"Andrew's biggest strength is his detailed and extensive knowledge of his topic."
– D. Kiliz

You'll also gain an in-depth understanding of Google and how to use it to make you and your clients more money.

Offering this service in itself to clients could easily become a side income stream.

Most pay-per-click ads are less than 200 words total, and you can get paid anywhere from $50-$250 to write a single ad. That's not including any royalty arrangements where you get a percentage of sales generated by your ads.

As I mentioned earlier, you're going to walk away at the end of this Web Copywriting Intensive a complete "web expert" … able to handle any client project or web-copywriting challenge. That's how you'll get the big bucks.

To accomplish that, you're also going to learn about an important component to online marketing known as search engine optimization from Heather Lloyd-Martin …
Generate Thousands of Dollars Every Single Month

If the term "search engine optimization" (SEO) sounds foreign to you, rest easy.

Search engine optimization simply refers to making a company's web pages more search engine "friendly."

Why would a business want to do this?

The more search engine friendly a company's web pages are, the higher they'll rank in the search results. The higher the ranking in the search results, the more traffic they'll generate to their website.

The more traffic a business's website gets, the more sales it will ultimately make. Of course, that's assuming the web copy is good. (Are you seeing all the opportunity for web copywriters here?)

So, it makes sense that companies are willing to pay top dollar to a copywriter who knows the simple little secrets to writing search-engine-friendly web pages. In fact, I know copywriters who are paid as much as $1,500 just to go into a company's website and add or juggle a few key words around. Simple stuff – when you know the secrets …

… secrets Heather will reveal to you this February.

"Before this workshop I knew very little about testing – SEO and writing for the web. My insecurity in that area was keeping me from moving forward. Now, however, I'm educated in all the terms, I feel much more confident to tackle web projects, and in fact am working on a web project right now. Even Heather Lloyd-Martin gave me personal advice on my project, and now I feel confident to move forward and do a wonderful job for my client. Yes – this workshop elevated my skills and my ambitions to the moon! Thank you!"
– Laurie Cauthen

And she is more than qualified.

She is THE pioneer of SEO copywriting and the Chair of the DMA's Search Engine Marketing Council. She is also the author of Successful Search Engine Copywriting, widely considered the benchmark work on the subject.

With Heather you'll learn how to build yet another brand-new profit center – one that could generate thousands of dollars every single month.

Through her search engine copywriting techniques and strategies, Heather will show you how to help your clients make more money from their websites than they ever thought possible.

And after you've soaked up everything Heather has to teach you, you'll have the confidence to talk about SEO copywriting like an expert and easily "sell" your services.

* You'll learn the step-by-step secrets for getting inside your prospect's head and discovering the exact words he or she uses to search for anything in the world.
* You'll learn how to upsell valuable services to your clients – services that will help your clients gain more web traffic and generate sales.
* You'll discover the secret step-by-step tools, tips and techniques the SEO copywriting experts use every day.

Again, most companies have no clue how to make their web pages search engine friendly. That's where you'll come in. You can offer to re-do a single web page or multiple web pages.

For a single web page, you can average in the neighborhood of $500-$1,500 depending on your level of experience and track record. And the bulk of the work is simply "re-writing" something that's already written for you.

Writer's block is non-existent when it comes to SEO copywriting … you can spend an hour or two re-writing a web page and get paid handsomely for it.
How a "Zen" Master Could Make You a Fortune

Last but not least is perhaps the most lucrative area for a web copywriting expert: email writing. To help you master this, I've brought in the gentleman Michael Masterson called "the best email copywriter in the world."

His name is Matt Furey.

He's a world champion martial artist and author and publisher of several international best-selling books, which he markets online through simple little emails. He's known as the "Zen Master of the Internet," and his daily emails bring in well over $10 million in sales, with no employees.

Matt's going to teach you the exact marketing secrets and strategies he uses to write the emails that earn him over $10,000 a day.

In fact, his "Furey Formula for Making a Fortune With Email" is something you can use to earn anywhere from $50-$500 per email you write.

"Matt approached his subject from a unique direction and quickly had me producing email copy faster than I thought possible. More importantly, I have easily been able to reproduce those results on my own."
– Mike Minicucci

That may sound like small potatoes at first, but consider this …

Usually, marketing emails are no more than 500-750 words. And using Matt's personal writing techniques, you can literally write a money-making email for a client in only 10 minutes! (Do the math – 10 emails a day at $250 … that's $2,500 for roughly two hours work!)

For example, at the Web Copywriting Intensive this past August, AWAI member Jacqui Austin from Issaquah, WA, Mike Minicucci from New Hope, MN, and Jan Schocet wrote an email in 12 minutes and each got paid a cool $300!

In short, you'll walk away with an uncommon skill level, positioning you above the rest – as the copywriter to hire for these quick, high-paying assignments.
Why I Might Be Willing to Hire You
on the Spot to Write for AWAI

Even with the near $15,000 in web-copy assignments I've handed out since the August Intensive, AWAI still has an overflow of web copy that needs to be written. So here's what I thought we should do …

During this Web Copywriting Intensive, I'm going to let you take a shot at any one of the assignments I need done, on spec. Plus, I'll also be looking at the work you do during this Intensive. If I like what I see, I'll hire you on the spot to do actual, paid freelance work for us.

The odds are in your favor, especially since I know you're being trained by some of the best in the business.

Either way, tackling one of the assignments I need done on spec will give you real life experience writing for the web.

And best of all, after you attend AWAI's Web Copywriting Intensive in February, you'll gain exclusive access to a web-copy-specialist-only page on DirectResponseJobs.com. Only a few select members have access to this page, and once you're in, you'll find listings of marketers eager to hand you one web copy assignment after another!
Get in on the Ground Floor
of This New Lucrative Niche

If you're truly serious and committed to furthering your copywriting career – and establishing yourself as an expert in the most in-demand and lucrative niche of the copywriting world – you need to come to this event.

It just isn't an option.

Every day, thousands of businesses are spending more and more money marketing their products online. And that number keeps growing on a daily basis.
"Expenditures in Internet marketing and commercial email will continue to grow in 2008, with predicted expenditures of $23.6 billion in 2008."
– The DMA's "Power of Direct Marketing" Report

And as it stands right now, there isn't much competition in terms of web copywriters, like there is for direct-mail copywriting. That's because most copywriters aren't taking the time to add this new level of expertise to their copywriting skill set.

Whether they're put off by the "technology" aspect of it, or they've just resigned themselves to the fact that they'll "never get it" because web copywriting sounds too complicated … they'll never achieve their true income potential, and they lose their competitive edge.

But once you "get it" you'll quickly understand that writing for the web is really very simple. No struggling over big, long, complicated projects.

… For the pay-per-click ad writing expert – 200 words at the most.

… For the SEO expert – it's just a matter of juggling around copy that's already there.

… For the landing page and web page expert – it can be one to two thousand well-chosen words.

… For the email expert – a page or two of highly conversational copy that can be written in well under a half-hour.

And best of all, once you know the simple concepts behind one specialty, you can very easily become a specialist in all four fun and lucrative areas.

And never forget: Online copywriting is the wave of the future.

That doesn't mean direct-mail copywriting is going to be extinct. Not at all. It just means that more and more, businesses will spend a larger portion of their resources on online advertising than they will on print.

This is for three reasons:

1. There's a bigger marketplace in the online world.
2. It's cheaper to test marketing ideas online, since there are no mailing costs.
3. It evens the playing field. Small businesses can compete against Fortune 500 behemoths on the web. And the ones with better copy will have the edge.

In fact, the Small Business Association's Office for Advocacy released a report that states:

"The advent of affordable technology and telecommunications has enabled small firms to compete with big business. In particular, the Internet provides even the smallest business with access to information and to markets."

Simply stated, there's no better time to ensure your future success as a copywriter than now. And no better event to do it at than our upcoming AWAI Web Copywriting Intensive …
The Only Event in the World Where
You Get the Opportunity to Become a Web Copy
Specialist in Just 3 Days

I searched high and low, looking for anyone offering web copywriting training. After all, I was trying to find qualified web copywriters to give work to.

But after searching, I found that NO ONE offers comprehensive, specialized, industry training.

That's why this Intensive is the only place you'll find everything you need to know about web copywriting in one place. It's a one-of-a-kind experience that takes you from zero to Web Copy Specialist in only three days … with the guided help from four of the industry's top professionals.

As I mentioned earlier, a HUGE reason I'm putting on this Intensive is so I can grow my tight little group of web-copywriting experts I can call on anytime. And I fully expect to pull them from this event in February.

So if you're serious (you've read this far … so I have a feeling you are), I urge you not to waste any more time and register today. We expect the demand for this will be substantial, based on the number of people who have asked us to put an event like this together.

And spots are limited – we want to make sure you have the hands-on training you need, and, therefore, want this three-day event to be as intimate as possible. (After all, we want you to leave knowing Matt, Nick, Heather and Andrew as colleagues – not just names on an agenda!)

So allow me to summarize:

The event will be held at the Austin Marriott, February 15-18.

The cost of this AWAI Web Copywriting Intensive is $4,995.
But if you sign up by January 16th, you'll qualify
for a travel credit of $1,000

You can put the money towards your flight and hotel, and you may even have money left over for a nice dinner or two at one of the many great restaurants in downtown Austin! (Flights are really cheap to Austin right now on Southwest and Jet Blue, and we got an amazing deal at the Downtown Courtyard Marriott. So you should definitely have some extra cash for fun stuff!)

I know this registration fee may be a stretch for some, so I've arranged a payment plan option. (Contact Member Services at 1-866-879-2924 for more details.)

Considering the earning potential you'll have when you leave this Intensive, $3,995 – even $4,995 – is a relatively small investment.

Remember, with Nick Usborne you'll learn the ins and outs of web copywriting in general. This type of work can include writing a landing page, home page, or sales page, for $1,500 per page. (And as you saw earlier, most of these pages are less than 1,000 words!)

With Andrew Palmer, you'll learn everything there is to know about writing pay-per-click ads. These are usually less than 200 words, and you can get paid $50-$250 per ad.

Heather Lloyd-Martin will show you how to re-write a business's web page to be search-engine friendly. It's a quick job where you can earn $250-$1,000. (All you have to do is change a few words and phrases on something that's already written for you!)

Finally, Matt Furey will reveal his personal formula to writing money-making emails. Matt taught this same formula to his brother Sean. Sean's first email writing assignment came in at $8,000 for a single batch of emails!

Most emails are only 500-750 words, and using Matt's formula, you can write an email in as little as 10 minutes. That's a potential of $50-$500 per email you write.

An investment in yourself of $4,995 ($3,995 if you register by January 16) can lead you to a place where you're a highly respected and in-demand web copywriter. Plus, you've got the potential to earn well over six figures for writing short bits of copy – especially great if you struggle writing 8-, 12-, or 24-page sales letters.

And if you've already got a bustling copywriting clientele … web copywriting is an extra service you can offer your existing clients and start earning more money on every assignment you do from this day forward.

Also, don't forget the opportunity to get freelance work on the spot from AWAI. Like I said earlier, I have over 42 assignments that need to be completed soon – and we keep adding to them everyday.

You can register for the AWAI Web Copywriting Intensive – and ensure your spot at this limited space event – simply by clicking the link below … or you can call Barb, Debbie or Pat directly at 1-866-879-2924.

Once you're registered, you'll receive details about the event.

In fact, I'm so sure you can become a web copywriting expert in only 3 days that I'm happy to offer you this iron-clad guarantee:

If for any reason you don't feel that you're learning secrets that can put you on the fast track to earning big money for writing short bits of copy, let me know by the end of the first day of the Intensive.

I'll arrange for you to receive a prompt and courteous refund, less the processing fee, no questions asked.
Ensure Your Future Copywriting Success

Writing for the web is still a brand-new branch of copywriting filled with opportunity for those copywriters smart enough to see it.

There's no escaping it.

Eventually, copywriters who don't know how to write for the web will be at a severe disadvantage. Maybe not in the next year or two, but certainly in the years to come.

My hope for you is that you're serious about being able to make a commitment to your success … and that you attend this once-in-a-lifetime event. Remember, when you sign up by January 16, we'll give you $1,000 to put toward your flight to Austin and your hotel …

For those who will be there, I know it will be a career-transforming experience.

Hope to see you there (and award you one of the 42+ assignments I need done!)

Sincerely,

Rebecca Matter
Vice President and Director of Web Marketing,
American Writers & Artists Inc.

Register Now!

P.S. I'm more than serious about the 42+ web-copywriting assignments I need done. Come to the AWAI Web Copywriting Intensive and show me what you can do. If it's good, I'll hire you on the spot to do actual, paid freelance work for us. And don't forget, you'll get red carpet access to a special web-copywriters-only web page on DirectResponseJobs.com – where you'll find dozens of marketers eager to hand you a steady stream of web-copy assignments!

P.P.S. If you attended the 2008 Web Copywriting Intensive, or if you already have a strong grasp of the fundamentals of good web copywriting, there will be an "advanced track" available. You'll get the hands-on training you need to take your web copy skills to the next level, and bag those bigger paying assignments you've been dreaming of.

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Here's what attendees from AWAI's first-ever Web Copywriting Intensive this past August had to say:

"The staff at AWAI have treated me as if I am the most important new member of their team. The support is sincere and immediate. The Web Copy Workshop is providing all that is advertised, teaching me the unlimited potential of web copy. I am now well on my way to my new career and new life."

– Denise K.

"If you want to jumpstart your online copywriting career, or just boost results at your current job, AWAI's Web Copywriting Intensive is the place to be! In just a few days, I've learned valuable secrets to implementing effective web copywriting and SEO from the top experts. As soon as I return to my office, I'll be able to help my clients increase sales and capture the attention of new customers and potential partners."
– Melanie Rembrandt

"This seminar has been the most fascinating experience in my writing career. This was the icing on the cake. Everyone has been so helpful, cheerful, and accommodating. The counselors and teachers have been wonderful and have gone out of their way to help us further our careers. I hear through the grapevine that there will be another one in February, in Austin, Texas. Believe me – I will be there. Thank you. Cheers!"
– Millie Martin

"As someone taking the leap to copywriter and completing the Accelerated Program for Six-Figure Copywriting, when I saw this offering, I knew that I had to attend this workshop. The first day of the Web Copywriting Intensive has exceeded my expectations by volumes! The caliber of the presenters is amazing, and the depth of information already invaluable. SEO, PPC, effective email and newsletters … I am coming away (after just the first presenter!) with a renewed enthusiasm to finish my Accelerated Program in the next 10 days AND jump onto the web and any project that comes my way. The confidence that I have gained from this is intense – I feel prepared to be a true professional."
– Jane Best Regnier

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Mike, this is a scam.
It just a snake oil salesman who is trying to sell courses in writing.
I am a professional writer.
I am a print journalist who has been in the game since 1975.
I have climbed up the tree and become the editor of a couple of newspapers and several magazines.
The letter from the person who is trying to sell the courses fails the literacy test.
For example, he begins sentences with the conjunctions 'and' and 'but'.
A conjunction joins two prepositions in a sentence. A conjunction cannot initiate a sentence in correct English . . . ever.
So, someone who cannot even read and write correctly wants to sell you a course on how to write. :rofl:
Also, anyone who wants to become the next J. K. Rowling is going to starve to death if they give up their day job.
Just ask anyone who works for a publishing company how many manuscripts are rejected and whether or not the people at the publishing company even look at them (in most cases).
As for writing advertising copy and scripts . . . oh please.
There are agencies full of illiterate ponytailed wankers who do that like battery hens and most of them are starving to death.
As for screenwriting, refer to my earlier comments on writing a novel.

Mike, this is a scam.
It just a snake oil salesman who is trying to sell courses in writing.


Oh, very much so!
For example, he begins sentences with the conjunctions 'and' and 'but'.
A conjunction joins two prepositions in a sentence. A conjunction cannot initiate a sentence in correct English . . . ever.

I'm sickened by how often I see this in what is supposed to be professional writing and am glad you pointed it out. I don't think I've come across that rule since I was in middle school.

Doesn't Matzo'ne have anything better to do than spam the board with crap like this?:confused::rolleyes::troll

Dear Michael,

One of the most common questions up-and-coming copywriters have is “What’s the best way to get clients?”

We’re going to answer that question for you – and more – during a very special phone call this Tuesday, January 20th, at 3:00 p.m. (EST).

We’ve lined up the person Michael Masterson considers “the world’s best at marketing himself and finding quality clients.”

If anyone can help you land a steady stream of paid assignments, it’s Bob Bly.

For nearly 30 years, Bob’s been marketing himself and gaining top-notch clients in a wide variety of industries. His client list includes over 100 companies from small local “Mom ‘n Pops” like Busy Bee Auto Repair to Fortune 500s like IBM.

What’s more, Bob has helped hundreds of copywriters get their careers off the ground with his “getting clients” strategies. When it comes to sharing exactly how he’s been so successful, there’s no one more generous than Bob.

AWAI member Joshua Boswell credits Bob’s advice for taking him from near bankruptcy to earning over $100,000 in just over a year.

And for a full hour, Bob is going to give you his personal, hard-hitting advice on what you need to do to start lining up real, live, paying clients.

You’ll learn:

* The right way to approach potential clients …

* How to land your dream client …

* A surefire way to get your foot in the door …

* What marketers want to see from new copywriters …

* And much, MUCH MORE.

Simply put, Bob’s advice works:

“Returned Over 4,000%!”
“My investment of $79 in one of Bob Bly’s ‘getting clients’ teleconferences returned over 4,000%!”
– Mike D., Allison Park, PA

“Better Clients – Higher Fees”
“I was initially skeptical that Bob Bly’s advice would benefit me. After all, I’ve been a full-time copywriter for years. And I already earn well over $100K annually. But Bob Bly guaranteed I would pick up several nuggets of information from him that would help me attract more and better clients – and higher fees. He was right … Thank you, Bob.”
– Steve Slaunwhite, Professional Copywriter

Clients are the lifeblood of any copywriter’s income. And you’re going to get Bob’s battle-tested secrets to making it happen.

You won’t want to miss this call. It’s only $79 to register. Just one idea could help you land a paid assignment worth 50 times your investment. Best of all, what you’ll learn during your time with Bob is something that’ll pay off over and over again for years to come.

Register now …
https://www.awaionline.net/_orders/pow/?subject=PowerStart&referredby=WPOWJ121E

Katie Yeakle
Executive Director, AWAI