Sounds interesting (as in "snake oil", I'd like to see the details of this one:

http://www.latimes.com/business/la-fi-dvd15feb15,0,823039.story?coll=la-home-business

"claims can block 97% of the DVD-copying software that pirates use without interfering with a DVD's playability or picture quality"

Until a 2 minute patch is done to this software most likely I'd say...

or everyone just moves to using the working 3%, in which case macrovision didn't solve anything

"Fix" the "analog hole". That's bloody brilliant. People near my office are wondering what I'm laughing at right now. I'm trying to picture the meeting that must have occured at some point:

Lackey: Sir! We just discovered an analog hole in our copy protection system! People watch our movies and, like, these photons hit them in the eye and their brains record it chemically, and they can play it back any time they want!
Stuffed suit: Sweet, fancy Moses! Do you realize what this means? This could be costing the industry billions -- we must find a way to stop this analog piracy!
Lackey: I'll get started on making our DVDs unwatchable right away, sir.

Stuffed suit: That could be the sticky bit, what.

Regards,

<falls off chair laughing>