Christ stands in the desert. The spectre of the Adversary taunts him, willing him to deny his Father. The taunts come quicker, more powerful, drowning out all else.

A glint of light in the distance, a hurtling metallic green can.

Christ snaps out his arm and catches the can without taking his eyes from the Adversary.

"Get thee behind me, Satan!"

Christ them opens the can of Mountain Dew, chuggs it, crushes the can, and throws it at the Adversary, who screams and vanishes.

"Do the Dew"



As a Christian, would you consider this Blasphemy, or clever marketing to young, male Christians? Would you then go purchase Mountain Dew?

My housemates and I routinely devise commercials that should exist, but don't. I want to know if there's a very good reason we could never work in Marketing or Advertising.

I'm pretty positive they would be opposed.

I think they'd be opposed as well, but I found it hilarious.

I'm sure people would be opposed. Although it's not like Jesus and Christianity haven't been whored out for cheaper and more distasteful things.

Although your example is pretty blatant, there are plenty of marketing schemes that use christianity and Jesus to push their product. The way they get away with it is to give an undertone of pushing the religion as well.

Many people will ignore huge infractions, sins, inconsistencies as long as it's pushing christianity. Just take a look at many christian rock groups, or the WWJD craze, or TBN and similar televangelists or book writers or creationists.

I think every one of those groups has done something that would be considered blasphemy and they have all made money off of religion yet they are often supported by a large group of christians because they choose to ignore the blasphemy.

It's all about wagging the dog.

I think using Jesus in an inherently materialistic marketing campaign is a bit ironic. It would be like using buddha or Lau Tzu to sell products (being that they both taught against materialism).

Awesome commercial.

Maybe in fifty to a hundred years when Christianity is taken less seriously we'll see something like that.