Zay
2008-04-17, 18:21
"It's not what you say, it's what people hear"
I just read this book for a marketing assignment and I must say this is one of the most brilliant men you've never heard of. You'd be surprised at how many political buzzwords have changed because of his influence. The "War in Iraq" became the "war on terror", global warming became "climate change" the estate tax became the "death tax" etc. etc. He's been influencing republican for years. It's not all about politics, however. This guy through countless focus groups, personal observations, etymology research, etc has a profound understanding of how to use words manipulatively err... persuasively. You see, a lot of totseans have the problem of being too smart for their own good, and lack a basic language skill that enables them to communicate clearly, effectively, and to persuade people to see your point of view using much simpler words. People understand emotion better than substance, and if you have a wordy speech with terms your audience wont understand, you'll be seen as a cock. If you can use more concise, emotion-stirring words or downplaying words(depending on what your aim is) you can have your way more often. And in no way does it mean you're dumbing yourself down. Even a scholar can get pumped up by the right language. Complex sentences usually needlessly lengthen something that can be said in simpler words and it gives the impression that you're obscuring the actual aim. That's why this election is going to be about McCain vs Obama, because they are both better public speakers than hillary. Hillary can't motivate a crowd. Bill Clinton could though. That's one skill she lacks that she'll probably never understand.
Read this for starters: http://www.mtholyoke.edu/acad/intrel/orwell46.htm
and then read his book. I made this post short because i have to run out to work now, but I'll discuss this further later.
I just read this book for a marketing assignment and I must say this is one of the most brilliant men you've never heard of. You'd be surprised at how many political buzzwords have changed because of his influence. The "War in Iraq" became the "war on terror", global warming became "climate change" the estate tax became the "death tax" etc. etc. He's been influencing republican for years. It's not all about politics, however. This guy through countless focus groups, personal observations, etymology research, etc has a profound understanding of how to use words manipulatively err... persuasively. You see, a lot of totseans have the problem of being too smart for their own good, and lack a basic language skill that enables them to communicate clearly, effectively, and to persuade people to see your point of view using much simpler words. People understand emotion better than substance, and if you have a wordy speech with terms your audience wont understand, you'll be seen as a cock. If you can use more concise, emotion-stirring words or downplaying words(depending on what your aim is) you can have your way more often. And in no way does it mean you're dumbing yourself down. Even a scholar can get pumped up by the right language. Complex sentences usually needlessly lengthen something that can be said in simpler words and it gives the impression that you're obscuring the actual aim. That's why this election is going to be about McCain vs Obama, because they are both better public speakers than hillary. Hillary can't motivate a crowd. Bill Clinton could though. That's one skill she lacks that she'll probably never understand.
Read this for starters: http://www.mtholyoke.edu/acad/intrel/orwell46.htm
and then read his book. I made this post short because i have to run out to work now, but I'll discuss this further later.